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Yesha Bavishiadded this to Research & Strategy
80 Million Americans Have Never Heard of Hummus

80 Million Americans Have Never Heard of Hummus

Fast Company - Jason Feifer

That’s hummus company Sabra’s biggest challenge. We hit the road with their food trucks, as they convince snackers to dip for the very first time. Lucille Jennings is sitting in a mall in a suburb of Salt Lake City, about to have her first taste of hummus. The great-grandmother peels back the seal …

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