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4 Lessons On Great Logo Design From Siegel+Gale

4 Lessons On Great Logo Design From Siegel+Gale

Fast Company - By John Brownlee

Siegel+Gale’s Brian Rafferty explains why the best logos are the simplest ones, and why new logo backlash is something every brand should expect. What makes a logo successful? Ask a dozen different designers, and you’ll get a dozen different answers. But how do you quantify a logo’s excellence, or …

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