FG

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How to Get Your Customers to Do Your Brand Marketing for You | Inc.com

<i>Cory von Wallenstein is the CEO of</i> <i>Adored</i><i>, a loyalty experience platform that is strengthening the relationships users have with the businesses they visit and brands they love.</i><p>Entrepreneurs are obsessed with the chase: They love to throw out goals and then try to run them down. One "shiny object" …

Marketing

The Future Of The Retail Customer Experience: Experts Discuss Trends And Engagement

Here’s a bit of what you’ll discover in this one-on-one expert discussion of the future of the retail customer experience:<p>• A robot that diplomatically answers the dreaded question, “Does this dress make me look fat?”<p>• An Abe Vigoda-clone robotic assistant that finds you the correct wing nut in the …

Researchers find software repository GitHub approved code written by women at a higher rate than code written by men, but only if the gender was not disclosed<p>When a group of computer science students decided to study the way that gender bias plays out in software development communities, they …

Feminism

Ready or not, smartwatches are coming for the mainstream

The sneak attack is how smartwatches will succeed<p>Last year was a big year for smartwatches: Apple launched its long-awaited Apple Watch, Samsung introduced its first watch with a round display, Pebble added three new models to its lineup, and a whole bunch of companies launched watches running on …

Artificial Intelligence: What Will the Next 20 Years Bring?

In Stuart Russell and Peter Norvig's seminal book, <i>Artificial Intelligence: a Modern Approach</i>, the two authors wind up their work with a chapter looking at the future of artificial intelligence (AI). Their book is still the text of choice for teaching AI at many universities and so, I thought, …

Mobile Predictions for 2016

Here’s the funny thing: At the dawn of 2016, although the smartphone is everywhere, in terms of its influence on consumer behaviour it is still in …

A Mobile-First Future: Our Top Mobile Marketing Columns Of 2015

From Google's mobile-friendly algorithm to the hottest business apps, our contributors covered the topics that mattered the most to mobile marketers …

14 Amazing Social Media Customer Service Examples (And What You Can Learn From Them)

How important is customer service via social media?<p>According to J.D. Power, 67% of consumers have used a company’s social media channel for customer …

The Difference Between Customer Service And Customer Experience

In this week’s edition of Blake’s Take I address the difference between customer service and customer experience. In this video I discuss how customer service is the bare bones transaction happening between the business and the customer. The business offers customer service because they have to, …

Customer Experience

The Obligatory Customer Experience 2016 Trends Post

<i>‘It’s the most wonderful time of the year’</i> and what that brings is a plethora of predictions – the ascent of algorithms, the domination of data, the …

How can we equip the future workforce for technological change?

<i>This article is published in collaboration with Project Syndicate.</i><p>Until the Industrial Revolution, neither formal education nor advances in …

Who is Banking on a Digital Future?

“Digital banking will reach a tipping point by 2020,” concluded the attendees of the Banking on the Future member event Innovate Finance co-hosted …

Why the wearable tech revolution has only just begun

Web-connected baby clothes, uniforms and handshakes will see wearable tech become part of your life, starting in 2016<p>The future of wearable technology is likely to be gadgets you won’t even see. Wearable tech is going to be everywhere in 2016 – but much of it will be so discreet it’s nearly …

We Need To Accelerate Innovation. Here's How

Look at any marvel of our technological age, whether it be an iPhone, a self driving car or a miracle cure and you’ll find three things: An academic theory, a government program and an entrepreneurial instinct. When the system works, it is a wonder to behold, not only creating prosperity, but …

Innovation

Your Innovation Team Shouldn’t Run Like a Well-Oiled Machine

Most innovation teams inside large companies are set up to operate like well-oiled machines. They move in a specified direction at a predictable speed. Since the early 1900s, this model has been the prevailing paradigm for how organizations are designed and run.<p>The problem is that while this …

Why Customer Experience Has To Be At The Heart Of Your Organization In 2016

Customer experience bar-none is going to be one of the biggest buzzwords we hear in 2016 - and for good reason. As someone who has put in their …

Five Business Trends To Watch In 2016–No Matter How Or Where You Work

From big data to the gig economy, 2016 may be the year that familiar buzzwords start having real, mainstream impact.<p>Depending on the sort of entrepreneur, employee, freelancer, or company leader you might be, the year ahead holds varying degrees of promise and pitfalls. Some of the changes afoot …

How Big Data Is Changing Insurance Forever

The insurance industry works on the principle of risk. Customers take out policies based on their assessment of a particularly bad thing happening to them, and insurers offer them cover based on their assessment of the cost of covering any claims.<p>So wouldn’t it benefit everyone if there was a way …

Big Data

A Data-Driven Approach To Customer Retention

In an age where the internet has given consumers nearly limitless choices, contributor Jeff Hirsch believes that companies need to stand out by using …

Data security is key for customer retention

Nearly two-thirds (64 percent) of consumers worldwide say they are unlikely to shop or do business again with a company that had experienced a breach …

Future of Communications | The Next Web

All stories in Future of Communications<p>Evolution of the phone: Why the phone lies at the heart of business<p>What makes the phone one of the most important ways we still communicate, how did phones evolved from mobile phones to smart ...<p>Amber Leigh Turner<p>Why your phone number isn't going anywhere<p>Phone …

The power of measuring customers’ experience

Customer related measurements such as Net Promoter Score (NPS), Customer Effort Score (CES) and Customer Satisfaction Index (CSI) have all made their …

Let's Get Personal: Using Technology to Improve In-Store Customer Experience

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s comfort in knowing your regular barista will start making your go-to beverage as soon as you step foot into your neighborhood coffee shop. You drop by every morning to order the same thing and your loyalty pays off in the form of …

B2B Marketers Apply B2C Tactics To Boost Personalization, Customer Experience

Companies such as Lenovo, which straddles both consumer and corporate markets, are finding value in collaboration between their B2B and B2C marketing …

Why Investing In “Experience” Within the Customer Service Experience is Important

We live in a world that’s more automated and electronic than ever, and that’s especially true when it comes to advanced customer service software. …

Not offering same-day delivery? You could be losing customers

Delivery service has a huge impact on the overall ecommerce customer experience.According to Hayley Silver, Vice President of Bizrate Insights at …

How to Make Customers Love You in 2016 | Inc.com

As we round the corner to 2016, everyone's looking for ways to build upon 2015's successes or overcome its failures. What everyone really wants is an advantage -- an unfair advantage -- something that sets us apart from the crowd and gives us an inside track.<p>And customers are the key. You have to …

Google's Secret Plan to Catch Up to Amazon and Microsoft in Cloud

Over the past few months, while Amazon, Microsoft and IBM took turns unveiling new cloud computing data centers in China, India, Germany, the U.K., …

Top Customer Experience Trends for 2016

Customer experience trends 2016Customer experience is becoming more and more important for companies over the years. The reason is, it has become the …

Thoughts on this Digital World for 2016

A few years ago when I was pushing out a lot of blog posts and was very visible and active, and some might say even relevant? I was asked by multiple …

Customer Experience