Faisal Mahmud

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How Facebook Marketing is Changing (And How to Be Prepared)

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>Facebook, as a platform, is barely recognizable from the social network …

Marketing

This PR Guru Says When It Comes to Social Media, Stop Doing These 5 Things Right Now

Jessica Abo sits down with the founder of MB Social to get tips on you can help your brand break through all of the noise online.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Mimi Banks decided to open her own boutique, full-service social media agency after spending years working in …

Dove is facing boycotts for an ad many people say is racist — and it's happened before

In a 3-second video— which Dove posted on its US Facebook page on Friday — a black woman removes her top to reveal a white woman underneath. Many saw the clip as implying that for a black woman to be attractive, she'd need to lighten her skin.<p>On Saturday, Dove posted on Twitter it had removed the …

How Coca-Cola and Netflix (and More) Are Using Personalization to Maximize Profits | Inc.com

One of the best ways to get ahead of the competition is with personalized marketing messages.<p>Why? Because personalization treats people as individuals and not as part of a collective.<p>Think about it: consumers are inundated with advertising all day long. Much of it is mass marketing.<p>Companies that …

Customer Experience

Brands are now blacklisting mainstream news sites, including Fox News

Political tensions have reached a point where some brands are perceiving mainstream news outlets as too controversial, leading media buyers to pull …

Summer Travel Must-Haves From Popular Filipino Travel Bloggers

Since summer is here, it’s time to bring out that high energy and sunny attitude, and rush to the nearest beach or pool! But with every exciting trip …

Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

We’re pulling back the curtain on three years of intensive learning and doing.<p>Last Thursday, I shared the story of how our startup almost died.<p>We …