Frank Yen

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The Top Eight Reasons To Attend Oracle OpenWorld Shanghai 2013

<i>Casey Poon, Senior Vice President and Managing Director, Oracle Greater China</i><p>Few vistas better capture China’s meteoric growth than gazing over the Huangpu River towards Shanghai’s Pudong district. Within a single generation, this formerly laid-back haven of farming plots and rusty warehouses has …

Your Brand Is the Exhaust Fume of the Engine of Your Life

“How do you manage your brand?” I get asked that question really often, especially at public-venue speaking events. Typically, I sigh. It is not that the question is silly, or the questioner shallow, but because this question itself represents so much of what is stopping all of us from doing work …

Top 10 Marketing Books of All Time

Essential books for entrepreneurs who really want to understand how and why their customers buy.<p>In previous posts, I've identified the best motivational books of all time and the best sales books of all time. Today, I've selected 10 books about marketing that I believe should be in every business …

Marketing

Launching a Marketing Campaign? Ask these 3 Questions First

Before undergoing the time and expense of launching a marketing campaign, you need to do some self-examination first. Advertising expert Curt Hanke explains why.<p>Ready for a secret? The three biggest marketing questions aren’t actually marketing questions. (Sorry to disappoint.) They’re actually …

Marketing

How Not to Get Fired

Getting fired from the company you started may seem hard to imagine, but it happens fairly frequently. Avoid these mistakes and it won't happen to you.<p>Getting fired from the company you created is probably the last thing you can imagine. Unfortunately, it's a fairly regular occurrence that can have …

Leadership

Facebook, the World Doesn't Need Another News Reader | Inc.com

Facebook announced yesterday that it will be launching a news reader app in the near future. Considering AOL recently launched a news reader of its own, and Yahoo is working on similar projects, it wasn't altogether surprising.<p>But to me, it <i>was</i> disappointing. Facebook has 1.1 billion users. It is …

Media Industry

6 Ways To Talk Like a Leader

Your speech should advance your leadership, not undermine it.<p>Effective leadership requires verbal discipline.<p>Leaders need to care about and practice the quality, specificity, and power of their language. Not enough of them do. <br>Communication is particularly crucial to entrepreneurs. A founder’s …

Linguistics

3 Kickstarter Campaigns That Went Horribly Wrong | Inc.com

Kickstarter, the world's largest crowdfunding site, gives entrepreneurs a platform to raise money for pet projects like a new business, a film, or even a music video.<p>To date, the site has collectively raised more than $679 million for more than 100,000 campaigns, launching the likes of the new …

Microsoft Strategist: Being Good Simply Isn't Enough

Tren Griffin shares what he's learned about business and why you need more than skills to survive.<p>Recently Tren Griffin, a strategist for Microsoft, shared 12 quotes that summarize what he feels he's learned as a businessman for one of the world's most prestigious tech companies.<p>Here are three …

Michael Porter

Is This the Perfect Way to Hire?

You don't ask for resumes and you skip the traditional job posting. One founder says this four-step process trumps everything else she's tried.<p>Hiring the right talent is vital to the success of your business. But busy entrepreneurs don't have time to waste sifting through dozens of resumes to …

Employment

5 Social Media Rules Every Entrepreneur Should Know

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To …

Social Media

5 Keys to Inspiring Leadership, No Matter Your Style

Inspiring greatness is all about leading by example. The best leaders have these habits in common.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This article is included in</i> Entrepreneur Voices on Effective Leadership<i>, a new book containing insights from more than 20 contributors,</i> …

Leadership

How Social Media May Be Killing Your Business

We all hear how important it is to be the King (or Queen) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pinterest. But did you ever consider the aspects that might actually be hurting your business?<p>A number of productivity experts have commented on the idea …

Watch: Apple’s Poetic Statement On Its Design Process

Minimalist? Simple? Flat? In this video, Apple reminds the world that its design goes beyond Bauhaus sensibility.<p>At WWDC, the lights went down, the hollers went up, and then Apple played this video in a near whisper. In that moment, I thought it was mistimed. It was too much of a love-in intro to …

Apple

The True Story Of Amazing Customer Service From–Gasp!–An Airline

When Barbara Apple Sullivan, CEO of an eponymous brand-engagement firm, accidentally dropped her passport in a Charles de Gaulle airport mailbox just before boarding a flight, she was certain she’d be stuck for days. But thanks to a Delta employee, she made it on board and had her future travel …

Customer Service

For companies to grow, they have to sell you more

<i>Can we afford the consumer economy? Marketplace explores how we consume, what we get from it, what it costs and whether we can keep it up.</i><p><i>Explore the whole series and play the game.</i>

Inside the minds of mindful consumers

June 14, 2013 | 8:58 AM<p>Embed Code<iframe src="https://www.marketplace.org/2013/06/14/sustainability/inside-minds-mindful-consumers/popout" frameborder="0" width="100%" height="240px"></iframe><p>Copy<br>• Close<p>Embed Code<iframe …

8 Ways to Be Smarter

Intelligence isn't simply a fixed quantity, a learning expert explained in a talk recently. How smart we are is powerfully affected by our situation, and that's something we can control.<p>Somewhere along the way in life you’ve probably taken an IQ test and were give some number as an answer. That …

Self-improvement

Best Tech Solution for the Modern Office?

Employees already use their own phones for work--and it probably makes them more productive. Here's how to make those devices more secure.<p>Whether you give your blessing or not, most of your employees probably bring their own devices to work already. The benefits of a BYOD policy are …

Apps

It's Not Just Semantics. Words Make an Enormous Difference in Leadership

If you can't communicate clearly, you can't do business.<p>A few weeks ago, I mentioned to a group of entrepreneurs that I am not a fan of Jim Collins. There are many reasons, but one of them is that I dislike when he presents his work as though it is science. Business is not a science; it is not …

Leadership

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following is the sixth in the series "Marketing Like the Big Brands," running every other week in which marketing expert Jim Joseph shows entrepreneurs on a small-business budget how to apply marketing strategies used by big</i> …

Marketing

What Makes A Good Image On Pinterest? For Starters, Lose The Pretty Face

For the first months of its existence, Pinterest operated as an exciting but largely untapped social space for brands and retailers. Companies from Free People to Sony knew that users were ‘pinning’ images of their products by the thousands, but had little way to engage.<p>That’s started to change …

How Superstar Marketers Put Their Brands In The Spotlight

The “celebrity” label has become engrained in the marketing conversation. Consider the profound surge of “celebrity” creative directors and “celebrity” brand ambassadors: While these individuals can generate tremendous buzz –and often play a pivotal role in humanizing a brand – their influence is …

5 Negotiation Tips From Steve Jobs

An old e-mail exchange between Steve Jobs and James Murdoch illustrates how savvy negotiation works.<p>A series of emails about ebook prices between Apple and HarperCollins, including ones written by Steve Jobs, were recently released as part of the Department of Justice price-fixing suit against …

U.S. Department of Justice

Dr. Pepper Raises A Can To The “One of Ones”

The ” /1″ campaign features lesser known achievers in a salute to the one in a billion.<p>There may be nearly 7 billion people on Earth, but with its /1 (slash one) campaign Dr. Pepper wants you to know that none are quite like you.<p>Meant to convey that every person is 1/1 (one of one), the work for …

It's Official! The End Of Competitive Advantage

Readers of this column will hardly be surprised to hear of the death of Professor Michael Porter’s concept of “sustainable competitive advantage”. My article on the topic elicited over 200,000 pageviews, along with articles from concerned strategy professors.<p>Now with the publication this week of <i>The</i> …

Can You Outthink Apple CEO Tim Cook? Probably Not -- And That's Why America Is Doomed!

People ask me why I am so negative on America. Not the least of my concerns is that U.S. corporations have long been splurging so much on buying back their own shares.<p>Of course, investors love the trend and, as an investor myself, I know that buybacks often do wonders for a share’s short-term …

Ben Bernanke's 10 Brilliant Pieces Of Wisdom For Today's College Graduates

The first was to the graduates of Simon's Rock, an offbeat school in Western Mass.<p>Today he delivered a speech to graduates of Princeton, where of course he was an econ professor before becoming Fed chair.<p>His speech is short and simple, offering 10 pieces of advice and wisdom to the graduates.<p>The …

The Most Creative People In Mobile, 2013

They’re designing your mobile experiences with apps such as Google Maps, Foursquare, and Live Nation, and protecting your security on them, too. Meet the mobile masters from our Most Creative People In Business 2013 list.<p>KIRTHIGA REDDY (No. 4)<p><b>Director Of Online Operations, Facebook India</b><p>When …