Francesco Lurago

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How to Get Paid to Travel, Instagram and Drink Beer

There have already been a beer internship and a concert-tweeting gig. Now Corona is combining the two in a contest that offers Instagram-savvy fans …

Twitter launches new advertising tool for small businesses

Twitter is making it easier than ever for small businesses to advertise on its platform.<p>The company introduced quick promote Wednesday, a new …

Should You Use Hashtags on Facebook? Here's What the Research Says

​Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. And that makes …

The Mastery of Marketing Performance Management

Managing marketing performance is anything but simple. It requires establishing a unified approach to assess the outcomes of initiatives and projects …

Project Management

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

<b> We can learn a lot of Social Media lessons from Tourism.</b> <b>And it’s not just the big operators – small operators are getting it right too.</b> <b>In this post</b> …

Marketing Strategy

Brexit - good or bad for British tourism?

The two sides in the referendum over whether Britain stays in the European Union are arguing about every aspect of the decision and the effects it will have on the UK’s economy.<p>Tourism is one area which the remain camp says will be hit by a Brexit and Deidre Wells, the head of UKinbound, which …

Study Finds Which Stage Of Vacation Gives The Largest Boost Of Happiness

Discover when you are most happy while planning your vacation, and learn how you can best achieve happiness through the entire holiday experience.

Happiness

A Marketer’s Guide to Using Data

Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer …

Getting More-Granular Data on Customer Journeys

Dating site Zoosk boasts 35 million users, but that number doesn’t tell the whole story — its members are playing the field with Zoosk as much as they are with their suitors. My company analyzed the online habits of people on popular dating sites, and while Zoosk users tend to be younger and …

A Lull in Tourism is Expected to Hurt the Luxury Goods Market

Analysts are tamping down growth forecasts for the luxury goods market this year due to a chill in international tourism.<p>The Altagamma Foundation of …

Big data is the key to the app market reaching $100 billion in 2020

The app market has the potential to grow to over $100 billion by 2020, but most publishers need to adopt better data analytics to capture a piece of that spending, according to app analytics startup, Pyze.<p>That's because while global app revenue is expected to double by 2020 from an estimated $51 …

Big Data

10 Things You Can Do to Revolutionize Your Online Fashion Brand

The fashion industry, with all its glitz and glamour is doing very well.<p>The fashion industry, with all its glitz and glamour is doing very well. This holds true for companies that cater to the elite and businesses that have clients who simply want to make a statement. Companies like ShoeDazzle ($66 …

Google teams with IMAX to create next-gen VR rigs for the film industry

At its I/O developer conference this week, Google announced a new partnership with IMAX to develop next-gen VR camera rigs for use in the film …

This Chinese e-commerce giant is luxury retail's worst nightmare

Alibaba itself acknowledges the problem in its marketplaces, but things boiled this week when Gucci made headlines for withdrawing from the International Anti Counterfeiting Coalition (IACC). Its departure was apparently because of the Chinese e-commerce giant's membership in the organization.<p>In …

Viacom Presents First-Ever Datafront to Improve the Business of Buying TV

As Upfront season gets into full swing this week in New York, advertisers, marketers and network execs will come together in theaters across the city …

Peter Jackson Thinks Screening Room Will Inject Billions into the Film Industry

Napster co-founder Sean Parker’s proposal to sell first-run movies to home viewers at $50 a pop has stirred up various corners of Hollywood, with big …

Spotify-backed Soundtrack Your Brand launches in the U.S. to sell music streaming to businesses

Spotify may be one of the leading music-streaming services for consumers, but it has also been setting out its stall to infiltrate the business realm.<p>Soundtrack Your Brand — founded out of Sweden in 2013 by Andreas Liffgarden, former global head of business development at Spotify, and Ola Sars, who …

Warner Music Group Rakes in That Streaming Cash - Services & Players - Products

Major record labels might still have some squabbles over streaming services—specifically, the amount of revenue they can extract from them—but that …

Three Game Mechanics for the Music Business

It’s a point I repeat frequently: the gaming industry got into the same mess as the music industry at exactly the same time.<p>Suddenly, people started …

The Rolling Stones’ Guide to Business Success

The band is among the most dynamic, profitable and durable corporations in the world. Five lessons for CEOs and entrepreneurs<p>The greatness of the Rolling Stones—that stunning library of guitar licks and lyrics, the decades of tabloid feuds and imbroglios, the packed stadiums—obscures a more …

Profit

6 Social Media Tools For Musicians

You’re an emerging artist on the go and you want your fans to keep up with what you’re doing, but you just don’t have the time. Social media …

Music Industry

Soundcloud launches Spotify competitor in the UK

<b>Music streaming service Soundcloud has launched a UK paid-for service to rival the likes of Spotify and Apple Music.</b><p>The company hopes to attract users with a mixture of officially licensed tracks and its catalogue of 125 million covers, remixes, DJ sets and podcasts.<p>Called Soundcloud Go, it costs …

Disney wants to write a very big check to buy part of MLB's video streaming company

This could be Disney's largest digital video bet so far.<p>Last month we told you that Disney would like to invest in BAM Tech, the video tech business that pro baseball’s MLB Advanced Media unit would like to spin off.<p>It still does. Here’s a brief update: Disney is willing to write a very big check …

10 great sports digital marketing campaigns

1. Google & the 2014 World CupI'm beginning with a slightly left-of-field choice.In 2016, Google Cards and the integration of various media into its …

David Beckham

The wealth of European football: How UEFA distributes revenue among clubs

With Europe’s major leagues reaching their climax and the pursuit of a place in next season’s Champions League dominating the agenda, KPMG’s Football …

Soccer

Multi-sided platforms & the future of #fanengagement

At its heart, fan engagement is about providing fans with the opportunity to express themselves in a manner that strengthens their emotional bond …

Choice Hotels Doubles Down on Direct Bookings

Like just about every other hotel company out there, including Hilton, Marriott, Hyatt, InterContinental, and Wyndham, Choice Hotels International is …

Airbnb wants to move 'beyond accommodation'

Airbnb is looking to expand into the leisure sector according to co-founder Nathan Blecharczyk, who said the holiday rental platform has plans to move the business "beyond accommodation".<p>The company, which allows anyone to let out their home to globetrotters is considering helping travellers …

The best addresses in Milan for Fashion Week

Following London, it is now Milan’s turn to host Menswear Week. As you jet off to the city, check out our definitive guide to the Italian city, with …

Fashion Week