Ezy Va Blog Articles

152 Flips | 7 Magazines | 302 Likes | 34 Following | 71 Followers | @EzyVA | Articles About Marketing, Business and Entrepreneurship, and the Web

Why You Should Never Try to Build a Company Without a Partner

<i>The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute</i> …

How Marketers Can Create Picture-Perfect Images for Social Media

There are two basic steps to boosting your marketing image -- finding images and then customizing them.<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>Images are everything these days, and the saying that a picture is worth more than a thousand words is even more true …

Five Signs You're Ready To Start Your Own Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Let’s get started.<p>It’s that simple. If you want to launch your own business, the first thing you need is to start that process. In the words of one …

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The Ultimate Guide to Optimized Facebook Ad Campaigns

More than 1.4 billion people use Facebook every day to stay connected, to share and to learn. As the most ubiquitous social media channel in the …

Why You Need to Be in a Committed Relationship With Content Marketing

It's time to start taking content marketing seriously.<p>Any couple will tell you a happy marriage takes total commitment. An Olympian will tell you she didn't get the gold without complete dedication. And a good parent will tell you raising a happy, healthy child takes devotion.<p>For any of your …

Editor's Note

20 Actionable Ideas For Driving Website Traffic!

One of the common challenges faced by many business owners, whether their brand offers a product or a service is the lack of website traffic. Some …

5 Reasons Why B2B Marketers Should Use Live Video

Video has been an amazingly effective marketing tool for B2B businesses in recent years, which is good because about 72 percent of B2B buyers watch …

5 Incredibly Effective Digital Marketing Strategies That Most Marketers Are Too Afraid To Try

What are you doing to embrace and tackle marketing industry changes? Are you afraid to try new things? Or are you fearless?<p>One of the reasons I am so passionate about the marketing industry is the anticipation of changes, and ability to experiment with new marketing tactics and efforts.<p>Taking …

Marketing

How to Build Up Your Small Business on Social Media

Here's how to use Facebook and Twitter.<p>If you have a small business, you know you want to use social media like Facebook and Twitter to increase …

How to Create a Social Media Branding Strategy From Scratch

One of the major reasons that people buy products from a business is because they trust their name. If you’ve established credibility, then people …

5 Stellar Tips for Marketing a Live Event

Marketing an event is tricky, but if you do it correctly, it could pay serious dividends.<p>Over this past week, many of us listened to some very accomplished speakers at both the Forbes Under 30 Summit and Money 20/20, gaining some pretty useful insights in the process. One subject that continued to …

4 Questions That Will Help You Make Better Decisions

Decision-making is a key skill for every executive. Learn these four simple questions that will improve your outcomes and results.<p>In business and in life, we make decisions every day. Most are automatic and unconscious so our brains are not overwhelmed.<p>The non-automatic type of decisions take …

Gary Vaynerchuk on the difference between sales and marketing

Digital agency CEO and co-founder Gary Vaynerchuk talks about using search engines to generate sales, and why foosball tables don’t always hint at a creative company culture.<p>What’s your approach to leading a digital agency?<p>Realising that I work for my employees, instead of them working for me. It’s …

Marketing

Forget grit, IQ, and culture fit. VCs say this is what it takes to succeed at a startup

When founders are asked what it takes to succeed at a startup, many provide this well-worn answer: “learn to be comfortable with ambiguity”—an equally frustrating and ambiguous response.<p>At a recent event in New York (“Start @ a startup“) co-hosted by Sequoia Capital and Business Today, a handful of …

Sheryl Sandberg