Ewelina Kasperek

16 Flips | 2 Magazines | 20 Likes | 4 Following | @EwelinaKasperek | Marketing specialist based in Poznan (Poland), growing my practice in service design and design thinking.

O biznesie rodzinnym głosem sukcesorów

Profesjonalizacja<p>Dywersyfikacja i ekspansja<p>Zgodnie z wynikami „Badania firm rodzinnych 2016. Firmy rodzinne w obliczu zmian”, aż 29% firm w Polsce …

The Most Successful Brands Focus on Users — Not Buyers

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the <i>minds</i> of their customers, digital …

The Facilitator’s Handbook: 24 Design Sprint Tips

Here are some things I think about when I facilitate a design sprint. Lots of what goes into facilitation I can’t explain—like anything, you just do …

facilitate

Great Questions Lead to Great Design: A Guide to the Design Thinking Process

Great designers help teams and stakeholders make better decisions by using questions to identify opportunities, reveal underlying needs, and …

REVIEW | Lean vs. Agile vs. Design Thinking by Jeff Gothelf / Sense & Respond Press

<i>This is a review of Lean vs. Agile vs. Design Thinking by Jeff Gothelf from Sense & Respond Press. This post also appears on the Amazon.com listing</i> …

Design Thinking for Startups

PushInterview 03:<p>A Candid conversation with Nitin Sethi of Quikr on Design Thinking for Startups<p><b>Eight out of Ten entrepreneurs</b> who start businesses …

Design

How do you define visual thinking? What is it? What is it not?

After struggling for 20 minutes to write a concise text about visual thinking I decided to just draw it out instead. Here’s what came out:<p>Below is my …

To Get More Creative, Become Less Judgemental

The need to do more great work drives many creators. More quality and (or) quantity. Or both. Creativity is a central source of meaning in our …

The 5 Simple Habits of Highly Creative People

Many people think creativity is a mystery. The simple reality is that it's more about consistent habits.<p>I teach and write about creativity, and often when doing training on creativity, I hear this statement, "I am just not creative." If someone continually says (out loud and to themselves) that …

Creativity

The Lean UX Canvas

In most of my work these days I don’t often use an official canvas. I prefer to pick and choose the assumptions that can be found on the Business …

IDEO | Creative Difference

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Thinking About Design Thinking

I had a great morning convo with my Automattic Design colleague Mike Shelton that took me down the rabbit hole of successive Google image searches …

What are the Top 5 Behaviors of Design-Driven Organizations and Why Do They Matter?

Some of today’s most successful companies—Airbnb, Nike—have CEOs who are also designers. And leading organizations across industries, like Apple, 3M, …

The Arts

Five explorative writing exercises that will surprise you about yourself

E.L. Doctorow once said: “Writing is an exploration. You start from nothing, and learn as you go.”<p>As my daily writing experiments have shown, he is …

How Kaiser Solved The Problem Of Hospital “Ghost Towns”

When nurses change shifts, patient care suffers. Kaiser used design thinking to come up with a novel solution that has rolled out to 8,000 hospitals nationwide.<p>Several years ago, Kaiser Permanente–the largest nonprofit healthcare system in the United States–set out to rethink the gap in patient …