Evy Coe

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Latest Instagram Update Lets You Schedule Posts in Advance

Although the exact day and time you post content to Instagram matters <i>less</i> than it used to -- since your followers’ newsfeeds are now organized by …

APIs

What Makes A Really Good Email?

First off, what is Really Good Emails? It’s a Internet website that tries to put together the best emails in the universe in one place. Really Good …

Marketing

The Strange Thing That Happens In You Brain When You Hear a Good Story -- And How to Use It to Your Advantage

Learn the science behind how good stories affect our brains on a chemical level, and how you can use this to craft content people deeply connect with.<p>…

Empathy

5 Social Media Trends to Expect in 2018

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolutions.And if …

Marketing

Are Google's Featured Snippets Eating Your Blog Traffic?

The HubSpot Marketing Blog has been around since 2006.Think about that for a moment. It's been 11 years -- with is plenty of time for successes, …

AdWords

10 Examples of Effective Re-Engagement Emails

Get inspired to create an irresistible re-engagement campaign for your sleepy email subscribers with these examples from real brands.

How to Identify High-Quality Guest Blogging Opportunities by @MaddyOsman

Make your efforts count by identifying high-quality guest blogging opportunities using these qualitative tips and quantitative metrics.The post How …

Marketing

One Ridiculously Simple Email That’ll Get More People to Click Your Content

Every email marketer I’ve talked to eventually faces one problem:They struggle to consistently send emails to their subscribers.This is a big …

Marketing

If You’re A Social Media Manager, UGC Should Be Your Top Priority

It’s high time that the marketing world rethinks what an effective social media manager actually does. Hint: it’s not chasing “likes” or showing off …

6 Signs You're Winning in Social Media and 5 Signs You're Not

5 Surefire Signs You're Wasting Time in Social Media and 6 That You're Winning<p>Sometimes maintaining personal and corporate social media accounts can seem like a time and money pit. It's true. Too often, people and brands sling social posts like proverbial spaghetti at the wall.<p>Yet, authentic …

Public Relations

How To Respond To Negative Online Reviews | Responding to a Negative Review

Unfortunately unlike with positive reviews, there is no need to solicit or ask for negative reviews, as you will get them from highly dissatisfied …

What are custom taxonomies in WordPress?

In WordPress, content can be grouped using categories and tags by default. WordPress calls these groups <i>taxonomies</i>. When you are serious about your …

Web Design

How to Create 30 Days Worth of Instagram Posts in One Day

Did you know that 50% of Instagram users follow a business, and 60% actually use Instagram to learn about a product or service?In fact, there are …

Infographics

Copywriting 101: 6 Traits of Excellent Copy Readers Will Remember

<i>Mad Men</i> fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.Faced with an almost-impossible …

Writing

7 Digital Marketing Strategies That Work: A Complete Guide

There's no question that, in the modern landscape, a big part of your marketing strategy is digital. Consumers and businesses alike are almost always …

Marketing

How and When to Use Direct Mail as Part of Your Inbound Marketing Strategy

Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content.But …

Marketing

16 Email Subject Lines You'll Probably Want to Click

I'd venture to guess you get tons of emails in your inbox every day.From coupons, to daily deal sites, to newsletters, to password resets, to your …

Marketing

5 Myths About Video Marketing, Debunked

By now, you've probably heard video marketing is a powerful tool for generating leads and capturing new customers.So why aren’t you using it yet?For …

Marketing

What’s the Best Way to Write a Blog Post? Marketers Weigh In

I write content for the HubSpot Blog every day, and after more than a year of doing it, I like to think I have a good system.It starts with drinking …

Creative Writing

Talking the Talk: The Beginner's Guide to Designing a Chatbot Conversation

Nothing will impact the way we communicate quite like chatbots.<br>Whether you need to summon a Lyft, book a flight, or even test out a new shade of …

Chatbots

8 Writing Tips I Wish I Knew Before I Started Blogging

I wrote my first blog post two summers ago. And I wish I could erase it from the internet. Reading it is like looking at my middle school Facebook …

Writing

10 Ways to Distribute One Piece of Content (Besides Social Shares)

Long gone are the days of the old publish-and-pray method of content distribution. And even if it ever did work -- it was far from effective.Today, …

Marketing

How to Make Your Google AdWords Ads More Impactful Without Spending More

A simple question: would you rather have a bigger AdWords ad or a smaller AdWords ad for the same cost?Of course the answer is obvious -- <b>when it</b> …

AdWords

My bullets are green, but my post doesn’t rank?!

The Yoast SEO plugin helps you to easily optimize the text of your post. This could definitely result in higher rankings. But unfortunately, green …

Justin Bieber