Malia Satison

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How to curb hunger pangs with your mind

There may be a simple way to lose weight using only the power of thought. You just have to know how, says David Robson.<p>Eric Robinson has a surprising tool for weight loss. It’s something we all have, but perhaps don’t use it as much as we’d like: our memory.<p>Dieters often feel that they are waging …


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Does subliminal advertising actually work?

<b>Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out.</b><p>On 12 September, 1957, at a studio in New York, a market researcher in the Mad Men mould called a press …