Sam Dumcum

28 Added | 6 Magazines | @EveryEyeSam | Marketing Director at Every Eye Media

The $0 Marketing Stack: 41 Free Options to Popular Paid Services and Tools

What tools do you use to get your online marketing work done?<p>Can you do all the same work of a digital marketer, and do it for <b>free</b>?<p>The list of tools …

Your SEO Checklist: 4 Steps to Optimizing Your Website

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Ultimate Guide to Optimizing Your Website<i>, SEO and online marketing expert Jon Rognerud shows you how to build a high-performance website and get top ranking on all search engines. In this edited excerpt, the author outlines a</i> …

Engines

Retweeting Content to Build Your Brand on Twitter

Find out how to use existing content to build your following and grow your brand.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a</i> …

Thought Leadership

10 Big, Recent Twitter, Facebook and LinkedIn Changes You Should Know for a Better Social Media Strategy

Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a …

Facebook Ads

Savvy Brands Are Using Apps Instead of Ads to Get Messages Across

Innovative companies are increasingly reaching out to their customers with the help of useful apps. The idea is to use apps to convey brand messages …

New data show where Facebook has (and hasn’t) made the shift to mobile

Facebook now makes half (49%) of its advertising revenue from mobile apps. Three-quarters (74%) of its monthly active users access Facebook on their phones. But the company’s transition to mobile—from pretty much a standing start in 2012—hasn’t been even across the globe.<p>TechCrunch got its hands on …

Mobile

Google in 2014: Expect new hardware, more retail, and a Google+ explosion

In one of the company’s fastest-paced years to date, Google churned products and moved with puma-like speed and agility to keep up with a legion of starving startups.<p>A Glass revolution<p>In March, Google started rolling out its Explorer edition Glass units. After months of anticipation, we finally got …

5 Social Media Predictions for 2014

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of my favorite things to do this time of year -- in addition to spending the holidays with friends and family -- is to look back on the year that was and also look ahead to what the New Year holds in store.<p>When it comes to the state …

Marketing

Why marketers should become more technical and 6 tips to get started from the experts

There’s been a lot of talk recently about how marketing is evolving, and marketers need to keep up.<p>I’m still not sure of the exact definition of</b> …

Marketing

LinkedIn’s New Showcase Pages Allow Companies To Highlight Specific Products And Projects

LinkedIn is announcing a new feature called a Showcase Page that will allow businesses on the professional networking site to target the fans of a specific product or brand.<p>David Thacker, the company’s vice president of marketing solutions products, said that when companies with a number of …

Advertisers Seem to Care More Than Publishers About Seeing Ads

Advertisers have been pushing for the online ad industry to address ad viewability for the past several years. It's a reasonable goal, as brands …

Digital Advertising

Facebook Grabs No. 2 Spot in Online Ads as Mobile Drives Sales

Facebook Inc. is now the top seller of online advertisements after Google Inc., researcher EMarketer Inc. said.<p>The world’s largest social-networking …

Get the Most Bang for Your Marketing Buck: 3 Ways | Inc.com

For many companies, marketing seems like the department of magic. CEOs understand the concept of sales, and there is little confusion about operations or finance. But marketing remains an enigma. When it works, everyone is excited. The business grows mystically. When it fails, few can explain. …

Marketing

3 Ways to Make a Killer Impression Online (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You can't ignore your web presence if you want to get noticed by potential customers, but simply being active online isn't enough.<p>According to research compiled by Reach Local, an online marketing firm, 97 percent of consumers conduct …

Online

3 Steps to Creating Your Branding Message

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You only have one value proposition and you want it to stick in your customers' minds. BMW is the "ultimate driving machine." Apple customers "think different." Nike's message -- "Just do it" -- is ubiquitous with the brand.<p>In my column …

Marketing

JP Morgan Scraps Its Latest Social Media Push After A 6-Hour Long Twitter Disaster

JP Morgan's PR team is heading "back to the drawing board" after feeling Twitter's sweet trollish justice for six hilarious hours.<p>Wednesday afternoon, JP Morgan's "Ask JPM" hashtag — which the bank thought would make for a good live Q&A session — was hijacked by reporters, pundits, and the bank's …

JPMorgan Chase
Loneliness

How Much Is A Pinterest Pin Worth? Much More Than A Tweet

We know just how much Pinterest has been valued at–$3.8 billion–but how much is a pin on the social media cork board worth to brands?<p>Social media marketing and analytics firm Piqora thinks it has the answer, after undertaking a nine-month study of more than 1,000 brands on the site. Stats please, …

San Francisco

How to effectively explain things to your customers

Explaining things to your customers is tricky. You don’t want to appear condescending, but you still have to get the information across. To help you …

Is Google+ Part of Your Social Media Circle?

In barely two years since its launch, Google+ has evolved into the biggest social media channel after Facebook, with 540 million active users as of …

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