Evenio Global

56 Flips | 1 Magazine | 44 Following | 1 Follower | @EvenioGlobal | Evenio Global Ventures is a global marketing firm that helps businesses around the world become established and profitable in new foreign markets. http://evenioglobal.com

How 'Thank You' Sounds to Chinese Ears

In America, saying thank you is routine. In China, it can be puzzling.<p>In an essay for <i>The Atlantic</i> this week, Deepak Singh described the culture of saying “thank you” in Hindi. His explanation for why many Indians don’t say thanks out loud took me back to my early days in China, when I was …

The leapfrog continent

BRIGHTLY POLISHED mirrors flash light across the dusty khaki scrubland of South Africa’s inhospitable Northern Cape province as they rotate slowly to …

Johnson: Rise of the machine translators

THOSE passingly familiar with machine translation (MT) may well have reacted in the following ways at some point. “Great!” would be one such, on …

Pegger thy neighbour

PEGGING a nation’s currency to that of a trading partner has some advantages. It allows businesses to plan; exporters and importers can agree on …

Two-thirds of the world’s mobiles are dumb phones. Meet the company getting them online

This might be the worst Facebook experience ever.<p>And yet U2opia mobile, a Singapore-based company founded by Indian entrepreneurs, has catapulted to 17 million users in 36 countries as a result. To understand why, you have to unlearn Facebook—its blue background, viral videos, photo uploads—as you …

Sri Lanka

Coke Combines Pop Songs With Its Packaging To Create “Musicons” In China

Last year, agency Isobar adapted an Australian idea for Coke in China by replacing the iconic brand’s name on its bottles and cans with popular …

Pop Music

Here's How People Define Financial Success Around The World

In a recent survey of affluent people in Asia, Africa, and the Middle East, Mastercard found that people's definitions of success varied widely depending on where they were from.<p>The survey looked at affluent people in the region, who are, on average, age 37, have one young child, and have …

Middle East

Cuba mobile email experiment causes chaos

HAVANA (AP) — On an island where most people have no Internet access, the arrival of mobile phone email service was embraced with joy.<p>Tens of …

Smartphones and Emerging Markets: Making the Mobile Revolution Sustainable

Operator-advertising collaborations and other partnerships point to a very wired Africa in 2014.<p>When the first mobile phone reached consumers in the early 1980s, it weighed 2.5 pounds and cost just under $4,000. Eventually, we designed smaller, more life-fitting devices, so we could avoid Michael …

How Personal Emotions Fuel B2B Purchases

If I were to tell you that the reasons why we buy things are based more on emotion than logic or reasoning you probably wouldn’t doubt me, would you?<p>Deep down I think we all know that we do this, especially with personal purchases. Perhaps summed up best by the old adage about how we buy things we …

Fascinating Portraits of Door-to-Door Salesmen In a Nairobi Slum

Photographer Filippo Romano documents the wandering salesmen of Africa in his series <i>Nomadic Sellers</i>. Shot mostly in eastern Nairobi, the series …

Your next iPhone might be delivered from China via a 2,000-year-old trade route

The electronic gizmos churned out by China’s factories have long been delivered to western consumers by giant seagoing vessels filled with shipping containers or, in the case of particularly high-value products, by air.<p>But new rail networks that stretch across Kazakhstan, Russia, and Belarus—in …

Silk Road

The New World Order

Outside of the Western world, a handful of cities are fast becoming important global business players. Some of their home countries are recognizing that power and seek to create a multi-polar world that isn't so reliant on the U.S. and Europe. These are the power cities outside of the core …

Cities

Infographics Lie. Here’s How To Spot The B.S.

Infographics are all over the place nowadays. How do you know which ones to trust? Follow these three easy steps to save yourself from getting duped.<p>We live in an age of Big: Big Computers, Big Data, and Big Lies.<p>Faced with an unprecedented torrent of information, data scientists have turned to the …

Where everyone in the world is migrating—in one gorgeous chart

It’s no secret that the world’s population is on the move, but it’s rare to get a glimpse of where that flow is happening. In a study released in Science, a team of geographers used data snapshots to create a broad analysis of global migrations over 20 years.<p>The study was conducted by three …

Africa

When did globalisation start?

“GLOBALISATION” has become the buzzword of the last two decades. The sudden increase in the exchange of knowledge, trade and capital around the …

Spain’s new approach to banking: once-a-month and on a bus

Bankia, Spain’s fourth-largest bank, lost €19.2 billion ($25.5 billion) last year and received a bailout carrying the condition that it lay off workers and shut down branches.<p>Having closed outlets earlier this year, Bankia is now dispatching buses equipped with tellers to provide services to …

Emerging markets will shape the smartphone world, new industry figures suggest

The mobile industry’s trade body has predicted that there will be six billion smartphone connections by 2020, accounting for two-thirds of the …

Coca-Cola’s Bio Cooler Keeps Cans Cool–Without Electricity

Using pre-industrial cooling methods, agency Leo Burnett Colombia created a self-cooling fridge, packed it with Cokes, and delivered it to Aipir, one of Colombia’s hottest towns.<p>After a particularly punishing northeastern winter, the onset of summer is being met with particularly boisterous glee. …

Watch as India delivers its first pizza by drone

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Google is building 180 satellites to spread internet access worldwide

Google's plans for satellite-based internet access just got a <i>little</i> more concrete. The <i>Wall Street Journal</i> hears that the search firm is preparing to build 180 "small, high capacity" satellites (not pictured here) that will go into low orbit and provide internet connections to underserved areas. …

4 Countries That Are Leaving Silicon Valley In Their Tracks

The U.S. tech industry would be wise to keep an eye on these countries’ innovations–and learn a thing or two about thinking big.<p>Every few months there seems to be another region somewhere in the world that claims to be the next Silicon Valley. Sometimes the new high-tech hub is hyped up, but other …

By 2015, Chinese tourists could spend more than all the world’s luxury shoppers combined

In two years, Chinese tourists could be spending as much as $194 billion a year in Europe, the US, Asia and other vacation spots. That’s according to Morgan Stanley, in a research note this week on luxury companies.<p>That figure speaks of the growing economic clout of China’s middle class—but also …

China

Should You Travel Abroad With Your Startup?

Packing up and moving your team overseas for a few months isn't as crazy as it sounds, insist a handful of startup founders.<p>For lots of startups the question in this headline will seem absurd. If you hardly have the money to keep yourself in Ramen, the last thing you’d consider would be jetting …

Groupon’s brilliant marketing campaign in India: $20,000 worth of onions

<i>This article has been corrected</i>.<p>Groupon’s India business, which had some lousy PR a couple of years ago after it accidentally published 300,000 passwords, is somewhat redeeming itself in the eyes of Indians with a special deal: 1 kg (2.2 lb) of onions for Rs 9 (14 US cents). That is a fraction of …

Onions

It's All About Culturalization, Not Localization, Dolphin Exec Says

As the world becomes increasingly connected, many Internet companies are seeking to deepen their appeal in more markets — and conventional wisdom suggests that the easiest way to go about it is slap on a different language to the service and sign a few local partnerships.<p>After all, who would know …

Global Airport Traffic Growth Is Being Driven By Emerging Economies

Air traffic is on the rise in tandem with tourism worldwide. And similar to tourism, passenger growth was driven by emerging markets that made up for …