Eva Aymn

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Facebook is finally giving advertisers 2 things they've been asking after for ages

First up, Facebook is introducing a new ad buying option that will allow advertisers to pay only if an ad is 100% "in-view" — meaning the entire ad appeared on a user's screen.<p>Facebook has come under heat from ad buyers in recent months, particularly when it comes to the way they pay for video ads. …

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ISPs

Engagement Optimization: Reaching Customers on Social Media

As a start-up or SME, it’s important to not only identify your target audience and an ideal channel to reach out to them but also the best timings to …

13 Key Strategies to Get Right in Your Marketing Plan

Whether your company has been in business for 2 months, 2 years, or 2 decades, developing the right marketing plan can have a large impact on the …

Top 8 Curated Tips to Improve User Experience

One of the secrets of successful business websites is on how they can make a very good lasting impression on their visitors, making them so impressed …

Marketing

10 Content Marketing Mistakes That Amateurs Make - Insights

Content marketing is time consuming.<p>Do you often wake up in the middle of the night saying to yourself that it’s not worth the time and effort. We …

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ISPs

10 Digital Marketing Questions Every Small Business Should Answer Yes To

If you don’t answer yes to these questions, there is opportunity for great improvement to be made in your digital marketing.<p>1 – Do you have the …

How to Download, Install, and Arrange Apps on Apple Watch

One thing that makes Apple Watch stand out from other smart watches is the app ecosystem. Since there are already more than a million iPhone apps in the App Store, there were already plenty of developers ready to get to work building companions for the wrist worn device. When the Apple Watch …