Eurico Nobre

76 Flips | 10 Magazines | @EuricoNobre | Keep up with Eurico Nobre on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Eurico Nobre”

It’s Time to Shift Money Away From Upfronts and Into Experiences

We’re in the midst of a highly anticipated time in the marketing world: the season of Upfronts. But before you get all excited about your ad buys, …

Customer Experience

From Journey Map to Experience

<i>Image courtesy of Pixabay</i>Customers are yearning for better experiences. But what are you doing to design a better experience?How do you know what …

Customer Experience

How to Get Every Employee on Board With Your Company Goals in 4 Simple Steps

To unify your organization around a shared vision, begin by defining and communicating your objectives companywide.<p><i>By Kirsten Blakemore Edwards (@KirstenBeMe), MA CPCC, Executive Facilitator at Partners In Leadership</i><p>Nearly every metaphor for corporate success has one thing in common: teamwork. From …

Employee Engagement

How To Improve Customer Experience | Articles | Chief Technology Officer

Where does ‘Improve customer experience’ sit on your 2018 to-do list?<p>When we talk about big digital and marketing trends and challenges, improving …

Customer Experience

Want to Be a Successful Leader? Stop Reading About What They Do and Start Applying These 5 Success Habits Instead

Dr. John Stahl-Wert, best-selling author of 'The Serving Leader,' reveals what leaders worldwide do to succeed.<p>Are you a sucker for articles or books enticing you with the latest lists of behaviors that successful leaders supposedly share? You've probably picked up a few themes by now, …

Leadership

Forget That Product You're Working On. What's Really Going to Sell in the Future Is ... Services.

"Do-it-for-me" is the next evolution of the on-demand economy.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Today’s consumers value their time more than ever. With the proliferation of on-demand apps, there is virtually no need to wait in lines or even to leave your house if you’re …

4 behaviors that transform ordinary people into CEOs, according to a study of 2,600 leaders

If you think all CEOs are Ivy League educated individuals who set their eyes on the C-suite at a young age, you're mistaken. According to Elena …

Creating Conscious Culture through Conscious Leadership | Inc.com

<i>Jim Barnett is CEO of</i> Glint<i>, which enables real-time employee engagement data to provide leaders with actionable insights into the health of their organizations. As an accomplished serial entrepreneur, avid practitioner of Vipassana meditation and proponent of conscious leadership, we asked Jim</i> …

Employee Engagement

6 Things Smart People Do to Have Really Interesting Conversations

Hate small talk? Tired of the same old questions? These six approaches will make you that much more interesting.<p>Next time you go to a traditional 'networking' event, a cocktail party or dinner, do us all a favor: lose the elevator pitch. That approach is quickly losing relevancy in making authentic …

Warren Buffett Says Integrity Is the Most Important Trait to Hire For. Ask These 12 Questions to Find It

It's what holds all three together or everything crumbles.<p>Billionaire Warren Buffett, chairman and CEO of Berkshire Hathaway, has lived by a set of awe-inspiring values and principles that has led to unbelievable success.<p>So whenever he imparts his wisdom, you want to tune in. As it relates to …

Today's Must-Reads For Entrepreneurs: Why In-N-Out Burger Pays Store Managers $160,000 A Year

News and insights from around the Web:<p><b>Human Resources</b><p>The founder of Venture For America is predicting riots in the street (and running for president): “‘All you need is self-driving cars to destabilize society,’ Mr. Yang, 43, said over lunch at a Thai restaurant in Manhattan last month, in his …

U.S. Dept. of Energy

How to Create Better Brand Experience: Focus on Outcomes Instead of Buzzwords

What’s on your 2018 wish list? Maybe you’re hoping to be more disruptive, improve your win rates, or better manage expectations about your digitally …

Customer Experience

Why The Best Marketing Dollars Are Spent Improving the Customer Experience | Inc.com

If I like something, I will become the biggest advocate for everyone in my family having one. This comes with mixed feelings for them sometimes, but they ultimately go along with it and humor me.<p>When I adopted my cat, Ninja, for example, my life was immediately better - so what did I do? I made …

Customer Experience

3 Simple But Powerful Ways to Use Digital Marketing to Boost Your Brand | Inc.com

It may not be widely recognized yet, but digital technology is probably one of the best things to happen to luxury brands in a long time, says a Boston Consulting Group study titled <i>Digital or Die: The Choice for Luxury Brands</i>. Luxury brands that fail to evolve their digital front risk getting left …

Customer Experience

How to Create a Customer Experience Program and a Winning Marketing Team: Context Marketing

What is context marketing? And what does it have to do with customer experience?<p>Context marketing gives you the power to understand your customers …

8 Daily Rituals That Dramatically Improve Your Prospects of Becoming Rich

Working daily to becoming healthier and smarter leads to success by every measure.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Obtaining wealth and success is a journey. We can look at those who have made it and tell ourselves that they were born special or have been incredibly …

4 Ways Geofencing Helps Physical Retailers Compete with Online Shopping | Inc.com

With a staggering 96 percent of Americans now shopping online to avoid crowds and save time, it's not surprising that traditional retailers are struggling in the Amazon era. But thanks to advances in technology, retailers are finding creative ways to leverage their physical presence to compete with …

eCommerce

How a Loyalty Program on Blockchain Works, Explained

1.<p>What Is a Loyalty Program?<p><i>A loyalty program is an organized marketing strategy.</i><p>Merchants set them up to encourage customers to come back and buy …

30 Ways to Align Your Business Strategy With Customer Needs

You probably remember Maslow’s hierarchy of needs from school — that model demonstrating our most basic needs (food, security, warmth, rest) at the …

Entrepreneurs: Here's What You Need to Know About Your Company's 'Net Promoter Score'

NPS is crucial to understanding the health of your business when you ask customers "the most important question of all."<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>NPS . . . No, it's not some acronym for an entrepreneurial disease. Instead, it means "net promoter score." And it's …

Stay Ahead of the Game with Enhanced Digital Customer Experience

In this digital age, customers expect a consistent experience that is seamless, intuitive and engaging across channels be it social, mobile or in …

Customer Experience

The Top 18 Entrepreneurial Mistakes in Launching and Building Your Startup

If only I could go back in time and avoid a few of the pitfalls of bootstrapping my business!<p>We can’t do that, of course, yet so many of the mistakes …

Customer Friction: What CPG Marketers Need To Know

Change in the consumer packaged goods industry today comes in the form of four key challenges that are impacting every brand in every market:<p>Blurring …

Customer Experience

More Than Data: Engaging Customers Authentically With The Ideal Marketing Mix

<i>Listen to Shawn Gold, Corporate Marketing Officer, TechStyle Fashion Group on the</i> <i>Modern Customer Podcast</i>.<p>When customers choose a clothing brand, they take a lot of things into consideration, including price, style, availability, and brand reputation. It takes the perfect mix of fashion and function …

Customer Experience

8 Common Reasons Why Your Startup Is Going to Fail

Sure you're excited to be building your own company, but are you paying attention to budgeting, your online presence and what the competition is up to?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>So, you’ve finally done it: You’ve raised some capital, maybe even attracted some …

CRM Isn't Enough -- Here's What's Next

<i>My post today is a collaboration with my colleague Dave Boyce, Chief Strategy officer for InsideSales.com (as well as a board member at Forrester Research) and</i> <i>Justin Lindsey, SVP of Analytics for BamTech Media, the media streaming company that spun out of Major League Baseball. Justin is the former</i> …

Artificial Intelligence

This Crazy Story About a Marine's Weapon Glitch Will Teach You A Valuable Lesson About Customer Service | Inc.com

When a Barrett .50 caliber M-107 machine gun malfunctioned on the battlefield during a live firefight in Afghanistan, one Marine decided to call customer service.<p>Now, I can hear you wondering, "Doesn't the military have someone available to help in these situations?"<p>Yes, yes, they do. Armorers are …

Customer Experience

Improving the Customer Experience Is Key to Digital Transformation

Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated …

How Employee Annual Performance Reviews Can Make Or Break Customer Experience

Companies have figured out their employees’ experience can make or break them in the age of the customer. Not that how satisfied and engaged the employee was never important; the difference today is that the causality between customer satisfaction, revenue and the employee has never been clearer. …

Employee Engagement

We Compare to the Top Brands

Have you noticed the same handful of businesses lead every brand ranking, are mentioned repeatedly at conferences, and are consistently referenced in …