Eunike Mutiara

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7 Content Marketing Books to Read in 2018

These must-reads will give you an edge in your online marketing efforts.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content marketing is more than just about running successful campaigns and working hard to sustain business growth. It’s also about innovation and finding …

Marketing

Everyone Hates Setting Goals. Here's How Google Makes It Easier for Its Employees

If a goal doesn't challenge you, then it won't change you.<p>It's that time of year--leaders everywhere are charging employees with the task of establishing goals for 2018. If you've never been through a structured process, this exercise can be daunting, and frankly, feel like a big waste of time. I …

Employment

12 tech trends that will define 2018

No one can predict how the future will shake out, but we can make some educated guesses.<p>Global design and strategy firm frog has released its forecasts for the technologies that will define the upcoming year. Last year, the firm correctly predicted that buildings would harness the power of nature …

Why You Need to See Yourself as an Artist (Not Just an Entrepreneur)

Remember the importance of creative vision--and don't get lost in the hustle and the grind.<p>Many entrepreneurs get caught up in the hard work and the hustle and they forget what it feels like to be creative.<p>We are living in an increasingly interdisciplinary world, where it is necessary for …

Entrepreneurship

7 Storytelling Structures to Improve Your Presentations (Infographic)

What your favorite plots and your next business presentation should have in common.<p>1 min read<p>Giving presentations, whether during meetings with co-workers or to potential new clients, can often seem intimidating. But luckily, there are tried and true ways to organize your information so that it is …

Public Speaking

3 Keys to Getting a Job In a Competitive Industry

No job is impossible to get when you have the right mindset.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Due to my background, the most common question asked of me is, "How do I get a job in sports?" Most people believe that getting a job in the sports industry, my area of …

Employment

What It's Like to Interview at the 25 Best Places to Work in America

Sample interview questions provided.<p><b>• Glassdoor published its list breaking down the best companies of 2018.</b><p><b>• If you want to land a job at one of these organizations, you're going to have to bring your A game to the interview.</b><p><b>• Using data from Glassdoor, Business Insider took a look at what it's</b> …

Employment

20 Leading Companies That Market in Unique Ways

If you want to be heard, you must remain competitive. These businesses are examples of how a company can accomplish innovation, whether it's a brand-new startup or backed by a century's worth of experience.<p>If you've paid attention to the marketing landscape in recent years, you've likely noticed …

Marketing