Esjohol Lester Gimeno

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Decision-Driven Marketing

Artwork: Markus Linnenbrink, HOWTOSURVIVE, 2012, epoxy resin on wood, 13″ x 17″<p>Marketers have always had to build brands, create demand, promote sales, and help their companies earn customers’ loyalty. But today’s turbulent environment means they must play critical new roles: They must be …

The Risk-Driven Business Model: Four Questions That Will Define Your Company

Publication Date: <b>July 08, 2014</b><p>How to outsmart risk... Risk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns. "The Risk-Driven Business Model" will help you manage risk better by showing how the …

Entrepreneurship

The CEO of Ozon on Building an e-Commerce Giant in a Cash-Only Economy

Photography: Nick Wilson/Redux<p><b>The Idea:</b> Russia’s economy is cash based, and its delivery networks are shaky. To drive growth in e-commerce, Ozon had to create a proprietary distribution system, a new logistics and customer service model, and a highly engaged team.<p>At first I didn’t want to have …

Should Marketing or R&D Have More Power?

R&D and marketing typically come at product development from different angles, and R&D’s “things” approach is often at odds with marketing’s “people” focus. In companies where R&D is very powerful, marketers can sometimes be heard complaining about products that are hard to understand and use. …

Toxic Talent Management Habits

All organizations have problems, and they always involve people. Indeed, talent management issues are a major cause of organizational underperformance. For example, a recent report by Deloitte, based on data from over 2,500 business and HR leaders from 90+ countries, shows that employers around the …

4 Ways Leaders Can Create a Candid Culture

When leaders want to create an open culture where people are willing to speak up and challenge one another, they often start by listening. This is a good instinct. But listening with your ears will only take you so far. You also need to demonstrate with words that you truly want people to raise …

4 Things You Thought Were True About Managing Millennials

There seems to be an endless fascination with Millennials at work. There are studies, books, articles, blog posts, and white papers — all about what makes them so different from the generations that came before. And as they continue to enter and occupy the workforce, more and more is written about …

Adapt to a New Culture – but Don’t Go Too Far

One of the most popular pieces of advice that people receive when operating across cultures is, “When in Rome, Act Like the Romans.” This advice essentially means that in order to be successful in a situation different from your own, you need to adapt to the local customs, whatever they happen to …

Act Like an Entrepreneur Inside Your Organization

We often find ourselves engaged with members of large organizations on questions of how to be more innovative and entrepreneurial<b>.</b> In virtually every case we hear something like this:<p>“I have an idea for a new product (or process, system, program, etc.). I’m not dead certain it can be pulled off, …

The Emotional Boundaries You Need at Work

To develop meaningful and mature relationships at work or at home we need to develop <i>two</i> filters. The first filter protects you from other people. The second filter protects other people from you.<p><i>Filter 1: protect yourself from others.</i> I once worked with a manager who gave blunt feedback in …

Resumes Are Messing Up Hiring

While we are surrounded by a wave of new disruptive technologies and apps, HR still hasn’t improved how it evaluates the prospective workforce. Traditional hiring processes that revolve around CVs are no longer sufficient – they don’t pinpoint the right qualities demanded of leaders today, and …

A Better Way to Bridge the Skills Gap

For a long time now, business leaders have been saying that the American workforce lacks sufficient skills to fill 21st century jobs. Those of us at the frontlines of social services — doing the work of preparing low-income young people — share these concerns and hear you loud and clear. The …

4 Things You Thought Were True About Time Management

I don’t know anyone who doesn’t struggle with how to make the most of their time at work. How do you stay on top of an overflowing inbox? How do you get work done when your day is taken up by meetings? How can you get through a continually expanding to-do list? How do you even find time to make a …

Use a Brand Council to Help Steer Strategy

David Packard, co-founder of Hewlett-Packard, once observed that “Marketing is too important to be left to the marketing people.” A more current corollary might be, “Brand-building is too important to be left to the brand people.”<p>The historical role brands have played – serving as symbols to …

Bigger Government Doesn’t Always Mean Less Entrepreneurship

Conventional wisdom holds that there is a tradeoff between an expansive welfare state and the dynamism of a country’s economy. Bigger government gets in the way of entrepreneurship, the thinking goes, thereby holding back innovation and job creation.<p>There is data that seems to bear this out; …

Keeping Staffers Without Email (Half the Workforce) In the Loop.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s no shortage of channels for companies to connect with their employees, from email and social media to custom-built platforms. Yet, most technology has been focused on employees who spend their days working at desks or glued to …

Employee Engagement