Ern Bencharit

20 Flips | 3 Magazines | 2 Following | @ErnBencharit | Keep up with Ern Bencharit on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ern Bencharit”

Business strategies: 11 free marketing resources for freelancers

As any successful freelancer knows, getting new clients isn’t just a matter of having desirable skills. It’s about having the time and resources to brand your business, showcase your skills, and reach your target audience.<p>Unfortunately, many of the best tools for building and executing a top-notch …

Infographics

The State of Social 2018 Report: Your Guide to Latest Social Media Marketing Research [New Data]

<b>What’s in store for the social media industry in 2018?</b><p>The way consumers use social media channels is constantly evolving and as marketers and …

Public Relations

The 5 Most Effective SEO Tactics Right Now by @LWilson1980

Want to up your SEO game? Use these five effective tactics to optimize your website and maximize your SEO gains.The post The 5 Most Effective SEO …

Search Engines

How will the social media landscape change in 2018?

It’s a new year and it’s time to look ahead. What are the social media trends, both existing and emerging, that will keep us busy through 2018?<b>The</b> …

Marketing

Use This Content Inventory Worksheet to Organize and Optimize Your Content Marketing in 2018

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your …

Marketing

Influencer Marketing 2018: The Rise of the Personal Influencer

Guest post by John AndrewsMy business partner Ted Rubin deftly points out in his book The Age of Influence that “everyone influences someone”. I’ve …

Marketing

4 Branding Structures When Multiple Products And Services Are Involved | Inc.com

In part one of this series on branding, I covered three types of sub-brand architectures that work well when there's a certain level of brand loyalty to an established, pre-existing brand. Oftentimes, there's an opportunity to capitalize on the "halo effect" of the existing brand, provided …

Galaxy Note

The Secret Code You Need For Your Site to Rank on the First Page

Can you guess the universal language that websites use to interact with search engines?<p>No? The answer should be obvious.<p>It’s Schema.org …

Data Modeling

4 Ways Instant Gratification Has Changed Content Marketing

I want what I want, and I want it now. Even if I will be disappointed with it later.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>How fast do you like to consume your content? According to a study, the attention span of humans is less than that of a goldfish -- eight seconds. It goes …

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – …

Marketing

UX Mapping Methods Compared: A Cheat Sheet

<b>Summary:</b> Empathy maps, customer journey maps, experience maps, and service blueprints depict different processes and have different goals, yet they …

Data Visualization

A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

There’s so much to learn with social media advertising that it’s difficult to know <i>exactly</i> where to start.<p>For example, audience targeting, budgeting, …

Marketing

Digital PR pros’ toughest challenges

The public relations profession has never had it easier.With all the information at your fingertips, there have never been so many avenues and …

Public Relations

Twenty-Seven Ways Marketers Can Use Blockchain

<i>Blockchain is on the agenda at the Ad Age Next conference on Nov. 15 and 16. Come see PMG's Dustin Engel dive deep on "What the Heck Is Blockchain</i> …

8 Ways to Measure Social with Google Analytics by @coreydmorris

Here are eight Google Analytic reports and tools that can help us prove the value of social media marketingThe post 8 Ways to Measure Social with …

Analytics

How to create targeted content that your audience will love

Every minute 347,222 tweets are sent, 6,944,444 snapchat videos are watched and 300 hours of video are uploaded to YouTube. Nowadays, it’s not enough …

Content or Links: Which One Should You Focus on First?

Which came first, the chicken or the egg?You’ve heard that question before, but for marketers and SEOs, there’s a different version of that …

Logging

How marketing will change in 2017

With more than one-fourth of 2017 over, many businesses feel pressured to achieve the goals they set for themselves at the beginning of the year. Next year’s resolutions are months away, but there are still changes happening this year that will heavily influence the practice of marketing in years …

Marketing

How to provide excellent customer service on social media

Of all the social media benefits and uses for organizations, none compares to customer service opportunities.<p>It was the first way that brand managers …