Opinions expressed by Entrepreneur contributors are their own. Even ads that provoke negative attention are better than ads that viewers don’t retain. Whether your audience is a narrow niche or wide, of
Cigarettes, gramophones, even guard dogs. There was nothing that the Great War didn't provide a good excuse to buy. With Britain’s centenary of involvement in World War I having arrived this week, seemingly
2. Yahoo incorporated comScore's audience verification service into its ad platforms.This technology will help Yahoo identify how effective an ad is, and whether or not it is reaching the target audience.