Erin Free

194 Flips | 11 Magazines | 16 Following | 9 Followers | @ErinElizabe3304 | Digital Marketing Specialist / Digital Marketing Manager @ Corvias

Facebook launches 'Advanced Measurement' so advertisers can compare whether Facebook is more effective than its rivals

Facebook announced Tuesday it is rolling out a service called "Advanced Measurement" to all advertisers — not just its biggest spenders — that will allow them to measure the effectiveness of their campaigns across Facebook's properties versus how they performed on competitor sites and …

AdTech

Daily Design Inspiration

Part of the Daily Design Inspiration series that started it all on Abduzeedo. This is where you'll find the most interesting things/finds/work …

What web designers can learn from web developers

Web designers tend to focus a lot of their attention on the visual elements of a design. How do the colours work together? Is the layout balanced? Is …

Pew Research Center

The Wise Content Marketer's Guide to Sensible SEO - Copyblogger

Search engine optimization — SEO — is one of those “you love it or you hate it” topics.<p>Some get a charge out of the challenge of keeping up with …

The 8 Requirements For Any Blog To Be Successful

There are many good reasons to start a blog. You might be trying to boost traffic to your company’s website to earn more conversions and increase site revenue. You might hope to build a big enough recurring audience that you can make a living off the advertising dollars spent on your site’s banner …

62 Percent of Small Business Owners Say Facebook Ads Don't Work. Here's Why Experts Disagree.

Are Facebook ads ineffective, or is the problem user error?<p>In January 2017, Small Business Trends released the results of a survey of over 2,600 small-business owners, revealing that 62 percent of them believe Facebook ads are ineffective. With complaints of little-to-no ROI, these entrepreneurs …

The 2017 social media image sizes cheat sheet

Social media shows no sign of slowing down, so a strong social media presence to reflect your business brand or personal profile remains a …

Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

Did you sigh when you heard Google is revoking free full access to its Keyword Planner? Your first reaction was probably like mine: Google is …

The Best Behind The Brand Insights Of The Past Year

By Jeff Beer10 minute Read<p>Despite what many year-end industry lists may tease, there were no silver-bullet brand secrets of success magically …

Apple Music

What Companies Must do to Prepare for Mobile Ads In 2017

Mobile marketing will be about connecting with your consumers on an interpersonal level.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When was the last time you checked your phone? When was the last time you looked at social media or an app on your phone? I’m guessing you …

Shift Is a Desktop Email Client That Easily Switches Between Gmail Accounts

Windows/Mac/Linux: If you use multiple Gmail accounts, you’re used to having to open several tabs for everything. Shift alleviates this problem by …

The Best Way to Stand Out on LinkedIn (According to LinkedIn)

Take a tip from LinkedIn's top bloggers and discover how to attract more clients and generate more sales leads with your content in 2017.<p>In today's online marketplace, content is currency. Love it or hate it, you <i>must</i> create useful, actionable free content if you want to "buy" the time and attention …

The 16 Marketing KPIs You Should Be Measuring (But Probably Aren't)

Do you have any idea what makes your company’s marketing efforts successful? Any clue as to your business’ marketing performance? Any hint of why …

5 Tips to Drive More Calls From Display Advertising

28.4 billion calls will result from display advertising in 2016. Your display ads, from the targeting to the ad copy, need to help consumers …

Why Instagram Matters to Marketing [Infographic]

Instagram can be a boon for marketers. But, if you don't use the platform in your daily life, then knowing how to take advantage of it from a …

Group video chats now rolling out to Facebook Messenger

Facebook has made a few long-awaited additions to Messenger lately, including that new Snapchat-like camera interface. Well, there's one more big …

Facebook encourages text statuses with new colored backgrounds

Facebook’s core attraction isn’t news articles you could find anywhere, it’s intimate posts from your real friends. That explains why Facebook is trying to make highly personal text statuses as eye-catching as photos with the new test of a colored background option.<p>The feature lets users select a …

Learn Python: A Free Online Course from Google

Google has created a free Python class designed for "people with a little bit of programming experience who want to learn Python." A fortunate thing …

Python Programming

How e-commerce SEO matters in strategic redesign of web shops

Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions. The post How …

eCommerce

How to maintain content marketing focus in long-running SEO programs

Columnist Derek Edmond describes his company's method for keeping SEO and content marketing teams performing at a high level for the duration of an …

The 10 Greatest Social Media Advertising Tips for Content Marketers

Let's start with the bad news first. It's tougher than ever to get your content noticed.Changes to Google's search results pages have further …

Social Media

Dark search, dark social & everything in between

Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. …

The 21 Most Innovative & Creative Ads of the Past Year

Gmail to Begin Supporting Responsive Design: What Google's Announcement Means for Marketers

Google warns site owners their site is not mobile-friendly in mobile search results

en_US<p>article<p>A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site …

Search Engines

How Mobile, Voice & Social Are Changing SEO [Infographic]

Growing SEO remains a top priority for inbound marketers, but mobile, voice, and social are changing the game of search.

Social media advertising and brand posts: four lessons to live by

How do you get your brand posts and advertisements across to consumers without them feeling bombarded and switching off? Top digital marketers provide some insider tips.<p>A recent study by global market research company Kantar TNS found that many consumers feel bombarded by branded content on social …