Erika Torvik

186 Flips | 7 Magazines | 5 Following | 1 Follower | @ErikaTorvik | Keep up with Erika Torvik on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Erika Torvik”

10 Eye-Catching Business Card Designs That Will Leave A Lasting Impression

Three Colorful Pastel Business Card Layouts by Guuver<br>Even in today’s digital age, a unique business card that stands out from the crowd can make a …

Graphic Design

‘Brandless’ Company Denied Trademark Filing For Conventional Packaging Design

Image via Brandless<p><b>Brandless, an online</b> grocery store that prides itself as being “brand-free,” has wowed many a minimalist with its low-priced …

Packaging Design

Pippa Middleton's $695 dress from the royal wedding is being compared to a can of Arizona iced tea

WPA Pool/GettyImages AriZona<p><b>Pippa Middleton arrived at the royal wedding in a green frock with a pink blossom print.</b>• <b><br>It wasn't long before the</b> …

Pancake chain flips logo in sweet rebrand

Good branding is all about communicating a company's product or meaning through design. With this in mind, we have to give the International House of …

Much of What You Thought You Knew About Gen Z’s Shopping Habits Is Probably Wrong

For retailers who’ve been racking their brains in recent years over how to target millennials, here’s a bit of unsettling news: Gen Z is coming right …

Melania Trump Designs Her Own Logo. It’s Just As Bad As You Think

First Lady Melania Trump has tried her hand at logo design. Let that sink in for a moment.<p><i>New York Times</i> reporter Julie Davis reports that the FLOTUS designed the wordmark for her new initiative “Be Best” herself, and that she wanted something that would appeal to children. That’s certainly …

Disconnected Design

The Reverse clock is aptly named for its literal form reversal in which what would otherwise be the floating pieces in a traditional design become …

Sephora Now Offers an In-Store Facial That Empties Everything in Your Pores Into a Jar

Sounds lovely, right?<p>On Tuesday, Sephora announced its first in-store spa-grade facial called the PERK Hydrating Facial, in which a consultant evaluates the moisture levels in your skin, exfoliates it with a cleansing solution, and then brightens your skin with a nutrient-rich serum. And the best …

Skin Care

New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether …

Coca-Cola breaks 130-year-old tradition with first alcoholic drink

With its iconic red label and secret recipe, it’s been one of the world’s most famous soft drinks for more than a century. Now, however, Coca-Cola is on the brink of a new chapter – with plans to launch its first alcoholic drink.<p>The company is currently experimenting with the creation of a popular …

Will Future Fonts change the way we buy typefaces?

A new site has launched that offers exciting new opportunities for type designers and buyers, and could revolutionise the way we buy and sell fonts. …

Typography

How to master local search in a mobile-first world

The digital landscape has changed and we now live in a mobile-first world. According to Zenith 2016, mobile traffic drove 75% of global internet …

The cool futuristic typeface from the Black Panther ending credits

If you’ve seen Black Panther, you likely noticed the distinctive typeface used for the location labels and, more prominently, in the ending …

Black Panther

Why Do Digital Marketers Overlook Direct Mail?

How many of you are purely digital marketers? How many of you have ever tried direct mail?<p>If you answered “yes” to the first question, and “no” to …

15 Morning Habits to Boost Your Creativity All Day

No matter how much truth there may be to that old saying about the early bird getting the worm, we can’t all be morning people. There’s a rumor going around that early risers are more productive than the rest of us, but bed is just <i>so</i> comfortable… and that obnoxious alarm is just so, so terrible. We …

Johnnie Walker’s Transformative ‘Jane Walker’ Campaign Will Support Gender Equality

The “striding man” now walks with a striding woman—and she plans to make her voice heard this year.<p>Beverage giant Diageo’s Johnnie Walker brand has …

Johnnie Walker

Marketers don’t expect the sky to fall with GDPR

Much uncertainty swirls around the General Data Protection Regulation, with enforcement looming on May 25. While marketers understandably fret over …

Augmented Reality Set To Blow By Virtual Reality

Virtual reality is growing, but cannot compare to the projected size of augmented reality.<p>Within five years, the installed base of virtual reality …

Godiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for Male Coworkers

Godiva has made waves in Japan this month by questioning a Valentine’s Day tradition in which women are expected to buy <i>giri choco</i>, or “obligation …

Kraft Heinz marketing boss: we're about effectiveness, not cost-cutting

Last February, two weeks before Steve Chantry started his new job as UK commercial director and chief marketing officer at Kraft Heinz, his …

Machine Learning's Secret Sauce? Getting Your Data Right

When it comes to new marketing technology obsessions, it’s easy to see why the likes of artificial intelligence (AI), cognitive computing and machine …

Machine Learning

How Glamglow became the skin-care brand with the most buzz on social media

Thanks to Glamglow’s social media savvy, it’s secured the top spot for earned media value amongst skin-care brands, beating out older brands like …

Google’s Chrome ad blocking arrives today and this is how it works

Google is enabling its built-in ad blocker for Chrome tomorrow (February 15th). Chrome’s ad filtering is designed to weed out some of the web’s most annoying ads, and push website owners to stop using them. Google is not planning to wipe out all ads from Chrome, but it will be blocking all ads on …

Astro Poets Find Meaning in the Stars, One Tweet at a Time

Dorothea Lasky and Alex Dimitrov only fight about one topic: the moon landing. Whether it actually happened is a topic of frequent debate among the …

Why Generation Z Is the Key to Company Innovation

Here is why and how the Millennials and Generation Z can help leaders and organizations find relevance in today's high-flux world.<p>Leaders should point their people to a better future. But identifying "better" is difficult, especially in today's high-flux and disruption-prone marketplace.<p>Every …

6 things UI designers should keep in mind for iPhone X

There is nothing more pleasing for a creative designer than a new challenge. User Interface designers are sick and tired of standard screen sizes and similar UIs. Apple has provided an opportunity for those who want something extraordinary — the iPhone X with its unusual screen is the most exciting …