Erika Azuela

37 Flips | 3 Magazines | 2 Following | 5 Followers | @ErikaAzuela | Keep up with Erika Azuela on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Erika Azuela”

Digital Marketing Doesn’t Just Mean Make A Website

What is digital marketing? Well for one thing, it doesn’t mean just building a website. There are a number of digital communication channels used to …

Marketing

11 Tips for writing better marketing emails

Write better copy to get better resultsI once had a tarantula walk over my hand. The experience comes to mind every time I face a blank piece of …

Marketing Digital: 6 tips para usar imágenes

Las imágenes son un pilar de las estrategias de mercadeo digital. ¿Cómo emplearlas a tu favor?<p>6 min read<p>Las opiniones expresadas por los colaboradores de <i>Entrepreneur</i> son personales.<p>Es un hecho: las imágenes venden... y todos deberían saberlo. No estoy descubriendo el hilo negro ni digo esto en plan …

Marketing tradicional Vs digital: cuál es el mejor

Las dos estrategias funcionan para promover un negocio. Pero primero define qué quieres lograr y luego qué canales utilizarás.<p>6 min read<p>Las opiniones expresadas por los colaboradores de <i>Entrepreneur</i> son personales.<p>Saber qué es más recomendable para <b>promover tu negocio</b> –si utilizar herramientas …

Google's Material Design takes on some iOS accents

Google has finally embraced one of iOS’ most standard features: bottom-bar navigation.<p>With a change to its Material Design guidelines, Google is now encouraging developers and designers to use navigation buttons on the bottom of the screen. Ahead of this change, all in-app navigation occurred via …

Distilling 5 Incredible Material Design Concepts – Design, Code and Prototyping

That — closely or loosely — follow the guidelines<p>Material Design may be based on a metaphor, but in reality, it’s found many applications! At UpLabs …

UI Design

Twitter brings Material Design Elements to their Android App

The Twitter for Android app is receiving a well-deserved update to its user interface. Announced this week, we see the app will now have Material …

Twitter's Android App Gets Google's Material Design Look

Micro-blogging website twitter is set to roll out a new look for its android app with a material design developed by Google.<p>Micro-blogging website …

Some users begin reporting some Material Design changes to their Google Search page

Google seems to be testing out some new changes to its search pages. The changes include updating the pages to adhere to the Material Design …

Material Design

Google.com is sporting a new design for some users

Material Design has come to represent Google’s visual identity, but it’s taken a while to roll it out to <i>all</i> of its products – particularly on the desktop Web. But the company is now testing the look on its biggest product of all: Google.com<p>Users across the Web are reporting the redesign, which is …

10 of the absolute best icon packs with Material Design

As many of you know, Material Design was a concept introduced by Google in 2014. Slow to see adoption early, it is now seeping into apps, games, and …

Material Design

10 Guidelines For Using Material Design Wisely

Material design has become more of a buzzword recently. While the elements of material design have supported many beautifully-designed and …

Google Fonts just got a huge Material Design overhaul, and it’s beautiful [Video]

Google has today completely revamped its longstanding Google Fonts website with Material Design, making it easier — and more beautiful — than ever to browse and try out the site’s huge collection of open source designer fonts. The old Fonts site — which first launched in 2010 — was practically …

Motion Design is the Future of UI

Have you been noticing the words ‘motion design’ popping up around the design world? Companies big and small are starting to hire designers …

UI Design

Mobile app UX design: What strategies work and why

Your app’s success is contingent on a combination of factors, but I feel as you probably do as well, that the overall mobile user experience (UX) tops them all. The apps that stand out in the market are those that deliver great UX.<p>Now, there are a countless number of elements that when applied in …

Apps

5 UX mistakes that make users feel stupid

Building any website that users will fall in love with requires a few very important things.<p>It must be easy to find. It must know who it exists to serve. It must anticipate and address their questions. It must be their guide. It must help them solve their problem. It must provide ways to connect …

8 paradigmas para entender el marketing digital

Aún existen empresas que siguen sin comprender lo que significa hacer marketing online. Los expertos te dan las claves para dar el paso.<p><b>05-06-2015, 7:36:01 AM</b><p>El debate continúa. Aún cuando ya hay más de <b>.53 millones de personas conectadas a la web</b> en el país, que representan a un 51% de los …

These 4 Emails Will Help You Increase Online Sales

Use these email marketing tactics to drive your online sales without increasing your advertising budget<p>Would you like to know how you can increase your online sales without spending a ton of money on advertising?<p>There's a lot of ways you can drive sales, but some methods are more powerful than …

Marketing

5 Content Marketing Tactics You’re Still Getting Wrong

Brands and businesses are aware of the importance of content marketing, but many are still not seeing the return they’d like. Here are five common …

Marketing

10 simple steps for more clickable social media content

As communicators, we spend hours bringing our content to life. After all that effort, we want it to be seen.<p>Writing powerful social media copy that …

Social Media

Ideo’s CEO On How To Lead An Organization Creatively

Creative leadership is the only way for businesses to thrive in the face of rapid change, Tim Brown argues. Here’s how to master it.<p>It comes as no surprise that Tim Brown, CEO of the design consultancy Ideo, believes that all organizations should be run creatively. This philosophy has brought Ideo …

Team Building

UX Reality Check: 14 Hard Truths About Users

It can be hard for designers to take a step back and look at an app or website through users’ eyes. Here’s where to start.<p>After any amount of time in the design industry, you’ll most certainly hear someone refer to users as “dumb.” People talk about having to “dumb down” interfaces, design for “the …

UX Design

The Future of UX Design Will Rely on Designers Evolving Along with the Systems They Develop

Traditionally, UX is a design process where products are designed in such a way that they are easy to use and engaging to interact with. The …

Responsive Web Design & User Experience (UX)

The word “Responsive” has a literal meaning of giving response to something promptly. Likewise, Responsive Web Design creates a wonderful appeal for …

Customer Experience vs User Experience: Why the difference matters

First, let’s say you bought an app that edits pictures on your phone.<p>You bought it because you love programs like Photoshop, and you wanted such detailed features for your phone, especially one in particular. However, when you actually start using the app, you find the interface confusing and you …

When will responsive websites respond to user context?

<b>Terms like “mobile first” and “responsive web design” sound dynamic and user-centric, but the reality is most mobile-first responsive websites are</b> …

UX Trends to keep in mind for Designing in 2016

June 23, 2016User experience (UX) design has evolved significantly over the last several years. In the past, UX and web design could almost be used …

Design Resources: Brushes, Mobile UI Kits and More

Time to update your design resources library! From time to time we get to share with you some super neat items that will look amazing in your next …

Mockups

Does Copywriting Have a Place In UX?

June 24, 2016Visuals, both static and interactive, are at center stage for website and app design. Consequently, the power of written words have …