Erik Kunert

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Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail

Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? …

Marketing Automation 2.0: Marketing Intelligence

Modern marketers are inundated with content about marketing automation tools that can help them generate pipeline and increase revenue. Now that Marketo, Hubspot, Eloqua, and many other platforms have become mainstream, what’s next? What can marketers do with all these federated tools to generate …

Mobile marketing automation is more than small emails

Mobile marketing automation is continuously growing its importance as an effective means for marketing on multiple channels. Two trends are behind …

IBM ExperienceOne Continuous Customer Engagement

Maximize Sales, Profit and Shopper Loyalty with IBM Omni-Channel Merchandising

Deliver optimal, localized assortments with IBM Omni-Channel Merchandising

Dynamically manage and optimize pricing with IBM Omni-Channel Merchandising

Execute more localized and profitable markdown decisions with IBM Omni-Channel Merchandising

Plan, predict and execute effective retail promotions with IBM Omni-Channel Merchandising

The 4 quadrants of marketing management, a 2x2 model - Chief Marketing Technologist

Having spent many years in the “conversion optimization” subdiscipline of marketing — a forerunner to what is now known as “growth hacking” in some …

Must-read interview on marketing technology leadership with the CTO of SapientNitro - Chief Marketing Technologist

<b>Sheldon Monteiro</b>, CTO of SapientNitro, is one of the sharpest people I have met in the marketing technology space. We were introduced by Mayur Gupta, …

Could Google be the ultimate marketing cloud company? - Chief Marketing Technologist

Pop quiz! Write down the names of three multi-billion companies who either provide a “marketing cloud” today — or are potential contenders in that …

What does a marketing technologist actually look like? - Chief Marketing Technologist

To paraphrase Forrest Gump, “Marketing technologists are as marketing technologists do.”<p>Or maybe that would be Forrester Gump? (Or Gartner …

Over $21.8 billion of funding for marketing technology - Chief Marketing Technologist

Hold on to your butts: there’s been <b>over $21.8 billion of venture capital and private equity</b> invested marketing technology companies. And that <i>doesn’t</i> …

4 marketing automation vendors, 1 stage, 0 casualties - Chief Marketing Technologist

Yesterday, I moderated a panel on “the present and future of marketing automation” at MarketingProf’s B2B Forum with Atri Chatterjee, CMO of Act-On; …