Erica Volkers

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Highly successful people like Steve Jobs and Mark Zuckerberg use 'capsule wardrobes'

For over a decade, Steve Jobs, the billionaire co-founder of Apple, wore the same thing every day: a black turtleneck, Levi's jeans, and New Balance sneakers.<p>Picking up the mantle, Facebook founder Mark Zuckerberg wears a gray T-shirt every day and President Obama picks between a solid navy or …


Surplus food for the homeless is just an app away

On-demand smartphone apps are known for addressing the whims and desires of the comfortable. It turns out they can also serve the greater good.<p>"Imagine a football stadium filled to its brim. That's how much food goes wasted every single day in America."<p>Komal Ahmad, CEO of Feeding Forward

Silicon Valley

Content Marketing Tips: 11 Types of Content That People Love To Share

Content marketing is about attracting attention.<p>Then it’s about turning that into engagement and converting that into leads and customers. The …

Forget millennials, brands need to win over Generation Z

Gen Z are progressive, socially conscious and unlike their older peers, they’re far from rebels: instead they’re conformists, according to a report …

Gen Z

Why Content Matters For Your Brand Presence on Social Media

Tweet<p>+1<p>Share<p>Share<p>Stumble<p>Today, nearly every online marketer knows that content is king. Regardless of how pretty and well organized your website or …


10 Types Of Awesome Visual Content Your Brand Should Be Creating Right Now [Infographic]

<i>These days, just about every business needs to create visual content.</i> Status updates, YouTube videos, blog posts, it’s all content and it’s created …


Why The Customers Who Don't Convert Are Immensely Important

This story originally appeared on KISSmetrics<p>I love Warby Parker, but I’ll never buy a pair because I have 20/20 vision. My boss reads the Buffer blog daily, but she’s never used the tool a day in her life. We’re brand fans, part of an enormous audience of advocates you may be missing out on.<p>While …


Culture-Shaping Leadership Requires Sacrifice

It’s tempting. To believe that freedom, power, and wealth are at the pinnacle of leadership. But leadership – real leadership – is not about …

4 Steps On How To Become A Leader That Talented People Beg To Work For

You just finished your umpteenth leadership book, and you want to hurl it across the room.<p>The advice isn’t bad, in fact, it’s flawless. You …

Lockheed Martin

8 Steps to Turn Around an Underperforming Employee

Before you fire them, try these simple techniques for getting struggling employees back on track.<p>It's a moment every business leader dreads. You have an employee who's not performing well at his or her job. You may know that losing this job will cause your employee economic hardship. You may even …