Eric Salerno

24 Flips | 1 Magazine | 2 Likes | 2 Following | @EricSalerno | Keep up with Eric Salerno on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Eric Salerno”

Do Your PR Outreach Emails Suck? Here's How to Fix Them

Want more success with your PR outreach? Follow these tips and you'll get the results you are looking for.<p>Outreach is an important part of promoting any business or brand, especially when it comes to online marketing strategy. It's how and when we reach out to others to build a connection, share …

Marketing

15 tools that can power your PR efforts

There are no shortcuts in public relations, but there is help.<p>Developing a successful PR campaign is an effective way to raise awareness for your …

4 Free Small Business Marketing Tools

Here's a list of four marketing tools that add real value -- but don't cost a thing!<p>This story originally appeared on PR Newswire's Small Business PR Toolkit<p>There’s only one thing better than finding a cool new marketing tool, and that’s finding a <i>free,</i> cool new marketing tool. Here’s a list of four …

Small Business

Top 10 Business Plan Templates You Can Download Free

Writing your business plan. Ughhhh.<p>It’s definitely not the most exciting part of starting a business. In fact, if you’re like a lot of entrepreneurs, …

35+ HTML & CSS Resources for Beginners

by Bradley Nice, Content Manager at ClickHelp.co — professional technical writing tool<p>In case you are not familiar with HTML and CSS, here’s a quick …

7 Websites to Find Facts and Statistics

Find Facts and Valuable Insights. Blow Everyone AwayHave you noticed how some articles in this day of age are much more detailed and jam-packed with …

Marketing

Why and How to Use Flipboard to Amplify Your Content Marketing

Flipboard is a mobile application that aggregates content from around the web, based on topics of interest to the user, displaying it in a …

15 More Chrome Extensions That Will Increase Your Productivity as a Web Designer

With thousands of extensions and apps to help you become your most productive self, it’s no wonder Google Chrome is well loved in the web design …

Content Marketing Jobs: Salary, Skill, and Education Trends

What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies …

21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI

Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action …

Google Analytics

7 Tips for Using PR to Grow Your Business

A great public relations strategy can positively influence your brand awareness.<p>When it comes to communicating the credibility of your brand to the world, PR (Public Relations) is very simply, hands down, the best channel.<p>Contrary to what most people think, PR is one of the most cost-effective …

Public Relations

45 Experts Share Their Biggest Linkedin Marketing Strategy

Job candidates.<p>Industry experts.<p>The "World's Largest Professional Network."<p>An opportunity to generate leads?<p>When you think of LinkedIn, you may not think about gathering marketing leads. You're more likely to think about looking for a new job or updating your own resume. How would a collection of …

Social Media

The Ultimate 40-Point Checklist for Smarter Content Marketing Strategy (Infographic)

This visual guide covers brilliant content strategy from A to Z.<p>Everyone and their brother has jumped into the online content creation game. Every …

10 Classic Copywriting Books for Results-Driven Content Marketers - Copyblogger

There are two main ways for content marketers to absorb vital copywriting mechanics: learning and practicing.<p>I’m not going to help you with the …

Books

Today's Digital Marketing Funnel (and How to Optimize Your Conversions)

You may have heard that the traditional marketing funnel is dead. It's true that what used to be a linear path from attracting leads and converting …

Nine incredibly helpful influencer marketing tools

Thankfully there is an easier way. There are a number of brilliant tools out there that can help you kickstart your influencer marketing efforts with …

Marketing

10 Underused and Untapped Online Marketing Tactics for Small Businesses

You've used all of the standard, popular marketing strategies with only moderate success. You wonder - are there things I am missing? Could there be other avenues I don't know about?<p>The short answer is "maybe." Here are a few you may not have tried - some are easy and doable quickly; some are a bit …

12 Mistakes Content Marketing Experts Make

For many of today’s most successful companies, content marketing has become one of the biggest and most important parts of their overall marketing strategies. No matter what your company does or what industry you are in, there are times where you can really benefit from content marketing.<p>However, …

12 Inbound Marketing Strategies That Will Accelerate Your Business' Growth

Outbound marketing isn’t what is used to be. Not too long ago, outbound strategies like cold calls, cold emails and mail would be decent ways to grab the attention of your desired customers. Today, however, it’s simply not the case. Customers have become skeptical and jaded by outbound techniques, …

The Death of the Digital Marketing Career

<i>By Dan Bernard, Vice President, Financial Services</i><p>"If you want a career at the cutting edge, go digital. Learn search. Learn site. Learn social." This was the advice we gave (or perhaps received as) young marketers 10 years ago. And it's been a fairly constant refrain since that time - a nearly …

SEO Manager's Digital Marketing Tools

There are hundreds of digital marketing tools, but it can be hard to decide which to use. One expert breaks down his go-to tools.<p>There are many …

Tutorial: From 0 to R with Google Analytics

Originally written by <b>Tim Wilson</b> on <b>January 17, 2016</b><p><b>Update – February 2017: Since this post was originally written in January 2016, there have been a</b> …