Epteca

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E-Commerce 3.0

​Contextual selling will dominate<p>Third generation online retail – what is it, and why is it the future that will reduce waste and turn customer needs …

Customer Expectations are Increasing

​Consumers are more connected, vocal and demanding than ever before. What they want, above all, is a <b>personalized experience</b>; they want retailers to …

What are travelers spending money on?​​

Travel spending has increased by $48B<p>The United Nations World Tourism Organization (UNWTO) recently released data on the spending habits of tourists …

$6 Billion Being Poured Down the Digital Marketing Drain

In a recent article I read in VentureBeat, Jim Spanfeller, the ex-CEO of Forbes.com and former publisher of Yahoo Internet Life discusses how …

Long tail ancillaries: a $280B opportunity or an elusive dream?

Aviation Festival in London is an industry event where senior executives from airlines and airports across the world gather annually to network and …

Travelers have a spending mindset

​Design the path from customer check-in to boarding as a shopping experience​.<p>Airports may put potential shoppers right in the midst of stores and …

Are Airports the Shopping Malls of the Future?

In the latter half of the 20th century, the world experienced a love affair with enclosed shopping malls and shopping centers, which popped up all …

Less jam, more conversion

If you want to increase your sales, you must streamline your offerings​.<p>The Jam Study by Columbia Business School Professor Sheena Iyengarto is one …

The Marketing Waste Epidemic. Part 1

There is a new epidemic and no business, industry or consumer is immune. It is called ‘marketing waste’ and it is costing companies in more than just …

The Marketing Waste Epidemic. Part 2

There is a new epidemic and no business, industry or consumer is immune. It is called ‘marketing waste’ and it is costing companies in more than just …

What is the Epteca Marketplace Ecosystem? Part 2

Customer experience and context-optimization in a multi-channel world.<p>The modern consumer’s engagement with digital is absolutely transformative from …

What is the Epteca Marketplace Ecosystem? Part 3

​Going from Selling to Fulfilling Needs<p>We know from other areas of retail that good recommendations in the right place and time are important. If a …

Rescue Your Brand from Captivity

Escape the prison that your brand storytelling is trapped in and reach customers direct.<p>Our world is an amalgamation of stories, worldviews and …

What is the Epteca Marketplace Ecosystem? Part 1

Bringing together an interconnected community made up of the three main players.<p>The travel ecosystem seems destined for a fundamental shift, given …

Ridding the World of Irrelevant Content

Everywhere you turn, you’re being sold something and for many, these marketing messages seemingly fall on deaf ears. Customers are bombarded daily …

Big data - transforming the travel industry for the benefit of all

​Big data is arguably the biggest opportunity in a generation for travel businesses to embrace the changing structure of data and maximize its use. …

Successful marketers will ditch 'last click' and target audiences

​Travel marketers need to stop thinking about channels in isolation and should target audiences, regardless of which channel they are using. Although …

Don’t sell me a suitcase after a trip... Why context really matters!

​Advertisers crafting contextual advertising campaigns based on literal keyword search-based actions or past guest actions are losing the war in what …

What Is The Average Conversion Rate For PPC?

​The average conversion rate of PPC, is an exponential function of the context in which the PPC is achieved. Get the context right, and PPC (well …

10 New Examples of Marketing So Useful, You’d Pay For It

​Smart companies and marketers are all about helping their audience — not hyping their products. It is marketing with so much intrinsic and inherent …

Aisle seat, special meals, lounge access - and tickets to a musical?

​Ancillary Revenues are THE topic in the industry. And all are struggling to find and implement solutions: The battle highlights how crucial fees …

The Trouble With Ancillaries

​Ancillary charges have been around for about ten years. It was mainly low cost carriers which made use of this wheeze as a way of increasing revenue …

Personality Crisis: Am I an Airline or a Travel Retailer?

​In the white label camp are those airlines that are unwilling to take what they see as a business risk of understanding and managing any products …

Third-party ancillary revenue to grow 10 times faster than general sales!

​Third-party services are to deliver an improved passenger experience and greater revenues for airlines, hotels, cruise and rail providers. Revenues …

Passengers prefer to buy ancillaries after the initial booking

​Isango measured effectiveness by the likelihood of passengers making a purchase from a given touch point. The baseline for the study was an offer on …

Ancillary Revenue Booming

​Travel agents could boost airline ancillary revenue threefold via technology being integrated by the global distribution systems and other airline …

Contextual Selling of Ancillaries in Travel

​The travel industry is blessed with a growing customer base (even without actually having to do anything to grow that base), and offering a positive …