Emma Morrison

8 Flips | 1 Magazine | @EmmaMorriso2015 | Keep up with Emma Morrison on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Emma Morrison”

Use Hashtags to Generate Greater Brand Engagement

The hashtag has become the new “like” — and that’s not a good thing. Just as marketers used to (and some sorry folks still do) obsess over how many Facebook likes they accumulate, many are now plastering hashtags on their communications and adding up the times they’re used.<p>The problem is the use of …

Advertising

The 4 Essential Research Strategies in Content Marketing | Inc.com

In the world of content marketing, strategy is king. The Content Marketing Institute's 2015 B2C Benchmark Report shows that 47 percent of the most effective content marketers have a documented strategy, while only 5 percent of the least effective do. This trend is mirrored in B2B content marketing, …

Jason Spezza's nose broken by Emelin hit

Montreal Canadiens defenceman Alexei Emelin was ejected from Tuesday night’s game against the Dallas Stars after drilling forward Jason Spezza into …

Canadian Hockey

Hockey lawsuit exposes grimy underside of sports ownership

Back in November, a few paragraphs of an Associated Press wire story out of Erie, Pa., made their way into Canadian newspapers and websites. The item noted that Sherry Bassin, owner and general manager of the major-junior Erie Otters of the Ontario Hockey League, lost a $4.6-million (U.S.) judgment …

Four key leadership lessons from top female executives

Recent studies have revealed something that many savvy women have known all along: women are good for business. With so many women-run startups cropping up and more companies looking to create diverse boardrooms, women are proving to deliver tangible and intangible advantages. A recent analysis by …

Patriots owner comes out swinging over NFL investigation

The New England Patriots came out swinging upon their arrival at the Super Bowl.<p>Not star quarterback Tom Brady or All-Pro cornerback Darrelle Revis. Not coach Bill Belichick, either.<p>Robert Kraft.<p>The team owner on Monday night demanded an apology from the league once the Patriots are found to be not …