Emma Bogaert

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Samantha Cameron helped free us from the drearier rules of corporate dressing, so what can we expect from her fashion label?

So, Samantha Cameron registered Samantha Cameron Studio Ltd with Companies House last week. That doesn’t automatically mean we’ll be seeing a Sam Cam fashion show any time soon. Registering a new company for a few hundred pounds is often as much about ring-fencing a name as world …

Downing Street