Emily Covington

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9 Online Resources That Can Help You to Keep Creativity During High Workloads

Stress narrows the mind. That makes evolutionary sense. When you’re in the middle of a forest getting hunted by some kind of animal, you don’t want …

Productivity

Snapchat moves into ecommerce: what you need to know

<b>Snapchat keeps surprising us with its continuous growth and it may become more interesting for brands now that it’s experimenting with ecommerce.</b><p>As …

eCommerce

Hey, you in the Altima! Chevy billboard spots rival cars, makes targeted pitch

Drivers along a busy Chicago-area tollway may have recently noticed a large digital billboard that seems to be talking directly to them.<p>It is.<p>Launched last month here as well as in Dallas and New Jersey, the eerily Orwellian outdoor campaign for Chevy Malibu uses vehicle recognition technology to …

Advertising

15 Marketing Strategies That Inspire Strategic Thinkers | Inc.com

It takes a lot of time and effort to develop and maintain a marketing campaign that resonates with your intended audience. As a strategic thinker, however, the development of a marketing campaign takes even more consideration. After all, we're always searching for ways to gain the oh-so important …

Marketing

Southwest CMO Kevin Krone on the future of marketing

Top marketers these days are quick to point to an overarching trend in the industry: With the rise of public forums such as social media, fewer …

Road Trip: Low Country, South Carolina and Georgia

Few regions in the United States pack in as much history, culture, and natural beauty as the Low Country.<p>Few regions in the United States pack in as much history, culture, and natural beauty as the Low Country—a 200-mile (322-kilometer) stretch of coastal South Carolina and Georgia.<p><b>Overview</b><p>A …

The 25 Golden Rules of Running

Time-tested, universally accepted axioms of the sport.<p>In most cases, these rules started out as a lightbulb over one runner’s head. After a while, that runner told a few running buddies (probably during a long run), word spread, and before you know it, coaches were testing it, sports scientists …

Running

4 Instagram Tools for Scheduling Instagram Updates

Shares 18K<p>Is Instagram a part of your social media marketing?<p>Wondering, can you schedule Instagram posts?<p>Whether you’re in the middle of an event or …

Apple Released Two More Ads For iPhone 6 Featuring Jimmy Fallon And Justin Timberlake

The first commercial refers to the size of the devices, concentrating on their 4.7 inch and the 5.5 inch screens. The joke in the ads is that Fallon attempts to list the specs and functions of the new phones, while Timberlake obsesses over how "huge" they are.<p>Here's the first one:<p>The second ad …

Social network for rich people costs $9,000 to join

Facebook and Google+ have an inherent problem. Anybody can sign up for them. There are no safeguards, no credit checks and no proof of assets required.<p>If the thought of rubbing digital elbows with the unwashed rabble is too much to deal with, then it's time you joined a new kind of social network. …

Social Media

15 Stats Brands Should Know About Millennials

Like all new generations, millennials are often misunderstood. The rap on them is they’re serial oversharers in constant need of acknowledgment and …

Demographics

The Biggest Mistakes Marketers Are Making

The benefits of a well-executed marketing plan are many, but to realize them CMOs must first ensure their strategies and tactics are right.<p>In this …

CEOs: It's Time To Take Back Ownership of Marketing

The CEO of a major multinational told me about an epiphany that recently hit him "like a bullet train" during a discussion about big data: He …

CEOs

Will PR Tech Be the Next Marketing Frontier?

As automated software solutions have taken off for everything from email marketing to digital advertising to customer relationship management, the …

11 Tips for Making Marketing Automation Work for You

Despite a name that would seem to promise simplicity, marketing-automation technology can be a tricky proposition. Getting implementation right the …

Marketing

10 Things Great Marketers Do Every Day

Great marketers are creatures of habit. Here are 10 things that truly great marketers will do every day.

How Social 'Listening' Enables Real-Time Marketing

Companies have long tried to build strong customer relationships through well honed marketing programs. The challenge is that the playing field keeps changing—trends shift, new technologies emerge, and customers change and become more demanding.<p>So old-school marketing strategies no longer work. …

Train Your Brain to Run Your Best

Reciting positive thoughts is fine, but to really run your best, you've got to shut down your inner critic.<p><i>"The mind is its own place, and in itself can make a Heav'n of Hell, a Hell of Heav'n."—John Milton,</i> Paradise Lost<p><b>As I approached mile 19</b> of the Run for the Red Pocono Marathon feeling …

Marathons

271 Years Before Pantone, an Artist Mixed and Described Every Color Imaginable in an 800-Page Book | Colossal

<p>In 1692 an artist known only as “A. Boogert” sat down to write a book in Dutch about mixing watercolors. Not only would he begin the book with a bit …

A Look Deep Inside the Coca-Cola Newsroom: "If This Wasn’t Successful, We Would Pull the Plug" — The Content Strategist

A Look Deep Inside the Coca-Cola Newsroom: “If This Wasn’t Successful, We Would Pull the Plug”<p><i>Full disclosure: Coca-Cola is a client of Contently.</i><p>In …

CEOs: You Can't Afford to Ignore Social Media Anymore

Brief workouts for runners: basic core training

You get your miles in, but do you enough strength, core or flexibility work? In the second of a series of non-running workouts for runners, fitness coach Donald Maxwell suggests a basic routine to work your core<p>The aim of this series of 12 columns is simple: to provide short but effective routines …

10 top Caribbean secrets | CNN Travel

78% of Local Brands Believe Social Media Essential – Only 1/3 Prioritize It

In a new study published by eMarketer states that brands believe websites, social media marketing and email are the most important digital marketing …

101 Greatest Running Tips

Fitspiration for your feet, courtesy of our friends at Runner’s World

What Medium Means for Content Marketing

Back in the day, you’d buy meat from a butcher, veggies from a grocer, and maybe swing by a dry goods store on your way home. Grocery shopping was a …

For Pro Sports, Public Relations Going High-Tech, Real Time

Gone are the days of waiting for angry letters.<p>Social media allows the NFL, NASCAR and other pro sports leagues to hear from fans in real time. And that feedback has become so important, leagues have built what are essentially social media command centers to monitor trends and engage directly with …