Emanuel Landsberger

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11 reasons we didn’t invest in your company

Like most VCs, we often review dozens of deals each week. We have developed a funnel that enables us to quickly eliminate those that do not fit our general investment criteria (e.g. industry, stage, model).<p>The deals that survive this initial culling process are subjected to much greater scrutiny …

Technology changed product placement (and you didn't even notice)

As the music video starts, Avicii nonchalantly wanders into Stockholm's Tele2 Arena. He strolls past the venue's reception; a Grand Marnier poster gets some vital screen time. The bass drops. The crowd goes wild. For some reason, I feel like drinking.<p>Over the past few weeks, Avicii fans in the US …

The Best-Performing CEOs in the World

The knock on most business leaders is that they don’t take the long view—that they’re fixated on achieving short-term goals to lift their pay. So which global CEOs actually delivered solid results over the long run? Our 2014 list of top performers provides an objective answer.<p>Adi Ignatius<p>A few …

REVEALED: The Demographic Trends For Every Social Network

In a new report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics are still shifting.<p><i>Here are a few of the key takeaways from the BI Intelligence report:</i><p>Facebook still skews significantly female. Women in the U.S. are more likely to use …

Marketers Need to Think More Like Publishers

In 2010, Pepsi pulled its Super Bowl ads and invested $20 million into its Refresh project, which employed crowdsourcing to support good causes. It was an astounding social media success, with more than 87 million votes cast.<p>Unfortunately, as this Harvard Business School case study points out, it …

3 Ways to Build A Winning Big Data R&D Teams

<i>Jim Meyerle is the co-founder of Evolv, a big data company that optimizes workforce performance.</i><p>As a co-founder at a big data analytics software company, where recruiting talented data scientists and engineers often feels like finding a needle in a haystack, I regularly get asked about lessons …

Anpassade rapporter i Google Analytics - Sökmotorkonsult.se

<b>Genom att skapa anpassade rapporter i Google Analytics kan du enkelt följa utvecklingen för din webbsida. Här kan du som e-handlare ladda ner och</b> …

What Data-Obsessed Marketers Don’t Understand

Big data has become the X factor of modern marketing, the hero of every marketer’s story. But it’s a promise at risk of letting you down. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance. But that’s an artifact of our big data obsession. …

What Social Media Analytics Can't Tell You

#sxsw #smdata<p>Social media analytics can help you understand the active members of your social media audience, but what about the people who aren't …

How Are Agencies Leading the Way Through Technology's Chaos?

Ask any marketer whether marketing tech is helping him do great work, and you're likely to get an exasperated sigh, with complaints that too much …

What Change Agents Value at Work

When it comes to change management, half the battle is making sure you have the right leaders in place. And that means looking carefully at their competencies, behavioral styles, and values.<p>To help with that challenge, my colleagues and I have created a change-agent profile. In our work assessing …

After the Digital Agency: The Three New Archetypes for Winning Agencies

As marketers race to serve the digital shifts in consumer behavior, agencies have raced alongside to help them. At this point, digital expertise no …

How CMOs Can Get CFOs on Their Side

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. The opportunity is enormous. In our experience, companies that adopt this …

Research: The Emotions that Make Marketing Campaigns Go Viral

We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak <i>at</i>consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, printand other one-way interruptive marketing approaches are …

Instagram reveals what its ads will look like

Ads are coming to Instagram, and now we know what they'll look like. The Facebook subsidiary's offered up the example above on its blog today, and also confirmed that it will be appearing in feeds across the service in the coming week as a test run of sorts. Plans for a broader rollout remain vague …

The big data Wild West: The good, the bad and the ugly

Big data has reached a critical stage. The market is poised to grow to more than $50 billion by 2017, but more than 55 percent of big data projects …

What is Marketing Cloud?

FEATURED<p>Discover Distributed Marketing from Salesforce.<p>Create 1-to-1 consumer journeys across all channels and departments.<p>Build personalized email …

Facebook förenklar regler för tävlingar. Läs vad som gäller!

<i>Uppdatering 2015: Vi spelade in en podcast om digitala tävlingar december 2015. Lyssna gärna på den!</i><p><i>Uppdatering 2014: Det kom nya regler under tidiga</i> …

YouTube Success: How to Create a Successful YouTube Channel

Do you use video in your marketing?<p>Are you wondering how YouTube can help promote your business?<p>To learn about how to get started with marketing your …

Social Media

Facebook’s Fred Leach Talks Campaign Measurement, Datalogix Partnership

Facebook is investing heavily in measurement products to help prove out the value of its ads. Its offline conversion tracking on behalf of CPG …

Tribal Marketing Infographics | Doctor Spin

My fellow Swede Elia Mörling runs the great blog Tribaling on the subject of <i>tribal marketing</i>. I subscribe to his way of thinking for several …