Email Loyalty

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What is Email Marketing

I’m going to assume that if you’re reading this guide, you already have a basic knowledge of what email marketing is, you’re just looking for what to …

Is Email Marketing Right For You

It’s one of the most cost effective forms of marketing available with the highest return.<p>There are email systems that allow you to send unlimited …

Marketing

Email List Segmentation

Segmenting your email list is one of the most powerful ways to command complete control of your list.<p>You can use it to increase the response rates of …

Increasing Opens & Click Throughs

Each message needs to make the reader feel as if you’re talking directly to them, so we’re going to look at a few ways to get this done.<p>The more …

Marketing

Higher Engagement Using Segmentation

The first level of segmentation I suggest is how your subscriber joined your list in the first place. For instance on one of my sites, I currently …

Increase Online Sales With Segmentation

The software that I use, and recommend, allows me to track customers around an entire website.<p>I can see which pages they’ve been visiting and their …

Marketing

Email Tagging Importance

Tagging subscribers is a quick and flexible way to bunch or group people with information that you have on them.<p>They’re almost like digital labels …

Customers

Email Tagging - Organizing Tags

Now there can be a bit of overlap between lists, segments and tags. So start to think of lists like folders that your subscribers live in. They’re a …

HTML vs Plain Text Emails

This is an ongoing debate that still hasn’t really been resolved and there’s some good reasons.<p>When we look at typical email campaigns, people …

HTML

HTML vs Plain Text - Opens & Clicks Winner

Email readers like Gmail have started moving HTML emails into separate folders for promotions or updates.<p>Essentially hiding your HTML email from the …

Web Development

HTML vs Plain Text - Best Performance

Sometimes to be “on brand”, it’s nice to send an HTML email but I’d suggest testing both HTML and text against each other to see which one brings in …

Web Development

Email Personalization

Before we get into the 10 automated campaigns that you need to have set up, I want cover personalisation.<p>See, as humans, we all believe that somehow …

Email Personalization Strategies for Them

Think back to the segmentations that you’ve created, how could you use them to personalise your campaigns?<p>Think about demographics, age, gender, …

Personalization

Email Personalization Strategies For You

Let’s Step away from the customer for a second and let’s think about how you can personalise yourself.<p>What name are you sending emails from? Is it a …

Performance Testing

Welcome Email Templates - Immediate Engagement

A welcome automation will give them a much needed introduction and a guide for what to expect from you in the coming months.<p>They’ll only receive this …

Welcome Email Templates - What To Include

It’s been noted that subscribers have much higher engagement rate with future emails if they’ve been sent a welcome series.<p>Their responsiveness to …

Welcome Email Templates - Transactional

Turning your welcome series into a money maker is pretty straight forward too.<p>What offer can you make them that would be impossible to turn …

Welcome Email Templates - Importance

If you’ve chosen use HTML in your emails, make sure you’re double checking how your email looks when images are switched off!<p>This is a big mistake …

Lead Nurturing

This next automation is going to appear counter productive to our need to make sales quickly.<p>However bear with me because it’s only going to …

Marketing

Lead Nurturing - Providing Value

Another reason to create a nurturing campaign is to train people to open your emails more often.<p>If all you ever send is poorly targeted and non …

Lead Nurturing - Evergreen Content Trick

Even with the frameworks that I give you for content creation, there’s only so much that someone can write about a pair of Sunglasses until your …

Lead Nurturing - Tagging & Tracking

Can you also see how these pieces of content lead the conversation to a pitch for your product or service?<p>If you were selling sunglasses, the post …

Promotion Emails

I think it’s time we made a hard push for some sales using automation.<p>In this section we’re going to get your subscriber to take another step closer …

Marketing

Sales Promotion Ideas

Another type of promotion could be to give them a discount once they’ve spent a certain amount.<p>This guarantees that you’ll have a fixed amount of …

Marketing

Promotion Emails - Targeting

You can craft a promo email that is just for people interested in product or service X, you know they’re into it because your tagging has marked them …

Marketing

Upselling Techniques

A lot of companies tend to focus on generating more customers and neglect their current customers.<p>If you’ve read any type of book on marketing you’ll …

Marketing

Promotion Emails - Sales Technique

Decide what promotion you’re going to run, now or in the future.<p>Send out your hyper targeted email announcing the promotion 4 days before the sale …

Marketing

Cross Selling Examples

Offer them something super relevant to their current order using your segmentation and tagging.<p>If you’ve ever bought from Amazon, you’ll notice they …

Selling

Upselling Techniques Post Purchase

Reinforce the fact that they’ve made an excellent buying decision and present opportunities for them to buy again.<p>If your customer is not ready for …

Cart Abandonment Email

It’s a common struggle for online retailers and we’ve all been on both sides of the coin.<p>We fill our basket with items online, get to the checkout …

Online Life