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The Personalization Maturity Ladder [Infographic]

You know that personalization is important in your marketing efforts, but what does personalization actually entail?<p>Although we may use personal …

Here’s What Your Subscribers Really Think About These Email Strategies

Sometimes, email marketing can feel like a guessing game: will they open this, will they read that?If you’re an email marketer, you care about open …

Marketing

9 Social Media Trends to Pay Attention to In 2018

What social media trends are worth your time and investment this year?<p>From new features, consumer preferences to different brand opportunities, there are a lot to look forward this year that will help every marketer develop a unicorn (solid) strategy to refine their marketing plans.<p>Let's take a …

8 Tips For Creating Successful Email Marketing Campaigns

One of the key touch points between organizations and customers is email. Organizations have been exploiting this touch point since Gary Thuerk of …

Marketing

18 Marketing Trends to Watch in 2018

Marketing is becoming more analytical and more focused on digital marketing through organic search, voice and social media.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This year saw the release of new technologies like Google Home and the iPhone X. Digital advertising expanded gains …

7 Perfectionism Pitfalls You Must Avoid to Produce More Original Content | Inc.com

Original content is the strategy companies like Amazon, Apple, and Netflix are using to grow their businesses over the long-term. That's why each of them are investing billions of dollars on content in 2018, and signing deals with entertainment powerhouses such as Steven Spielberg, Shonda Rhimes, …

Marketing

How to Streamline Your Writing Process: 7 Perfectionism Pitfalls

<b>Want to write faster?</b> <br>Click here to get 11 free articles and learn how to produce great content faster “Howard, stop being a perfectionist,” his …

Creative Writing

5 ways technology is changing consumer behaviors

The emergence of the personal computer and cell phone in the 1990s and the smartphone in the 2000s are some of the drastic changes the business world has seen in recent decades. Technology has caused businesses to be run differently, established new prerequisites for success, and influenced the way …

Customer Service

Image SEO: Optimizing images for search engines

If you are, for instance, a blogger or you write articles for an online magazine or newspaper, you might encounter this question on a daily basis: …

Tutorials

14 Brands Winning Instagram With User

Could the key to social media success be a simple as showing off customer photos? Based on the content strategies of some of social’s biggest …

Marketing

Ben & Jerry’s Created a Facebook AR Filter That Challenges You to Catch Marshmallows in Your Mouth

If you open up Facebook today to use one of the platform’s augmented reality filters, Ben & Jerry’s wants you to play a little game with your …

How Voice Search Will Change The Future Of SEO

Voice search is undeniably growing at a rapid pace, and for good reason — it’s fast, convenient, allows you to search on the go, and it’s just cool. Even better, as the technology behind voice search services like Siri and Cortana improves, it’s becoming increasingly reliable.<p>Because of this, smart …

Online