Elyes Mdimagh

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For Lead Generation, B2Bs Choose Quality Over Quantity

Business-to-business (B2B) marketers want quality over quantity when it comes to lead generation. When a July 2015 study by Ascend2 asked B2B …

14 Ways Digital Agencies Can Generate More Leads

In today’s digital marketing landscape, the biggest challenge many agencies face is generating a strong pipeline of quality leads. According to B2B …

How Do Potential B2B Buyers Find You?

There are hundreds of articles, blogs and papers on the subject of finding B2B prospects. The conversation goes something like […]The post How Do …

10 Things We Know about the Future of Data-Driven Marketing

<b>By Heike Young</b><p><b>It’s true: 95% of the planet’s data was generated in last 5 years.</b><p><b>And where does all this data come from?</b><p><b>More like — where doesn’t data</b> …

4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy

Adoption of the Internet of Things (IoT) is moving along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. …

How To Exploit The Top 3 Trends In Marketing

Already, 2015 is shaping up to be a year of extreme advancements in marketing. These advancements are changing the way we think about truly connecting with customers by using individualized insights that tell us when, where and how they want us to engage with them. In fact, according to the …

Marketing

81% of Enterprises Are Relying On Analytics To Gain Greater Customer Insights

According to a recent KPMG survey of C-level executives, 92% are using data and analytics to gain greater insights into marketing.<p>72% report their enterprises are regular to heavy users of social media data to improve customer relationships.<p>81% of enterprises are relying analytics to improve their …

Data Warehousing

Former CEO Turned CMO Shares Tips For Marketing Success In Tech Industry

What insight do C-level leaders have on the challenges of being a contemporary CMO? And what advice can they provide to aspiring CMOs? As part of my “CMO Insight Series,” I posed these questions to Jim Melvin, CMO at SevOne, an infrastructure performance monitoring company. As the former CEO of …