Elodie Kremer

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The $21.8-Billion Reason Ultra-Personal Online Ads Are Coming

Globally, $21.8 billion worth of ads won’t make it to eyeballs this year because of ad blocking. A possible savior: hypertargeted ads.<p>Quick: When’s the last time you noticed an ad on a website?<p>This question may not even apply to you, because you already have a program like Adblock Plus that wipes …

Digital Advertising

Google is bringing DoubleClick to billboard ads for the first time — which could be huge for outdoor advertising

The company is trialing a method for premium billboard ads to bought programmatically — using DoubleClick's automated processes, rather than having to manually place an order with an outdoor advertising company upfront — for the first time.<p>It's a really significant move for Google and for the …

Apple allows use of ad-blocker that prevents ads in apps

Been Choice, which was launched in the US this month, claims to be "the most powerful and comprehensive blocker for your entire iPhone".<p>As well as …

Mobile ad spend hits new high as consumers remain glued to smartphones

Mobile ad budgeting rose 51pc in the first half of the year<p>Spending on mobile phone advertising has topped £1bn for the first time as smartphone use soars.<p>Mobile ad budgeting rose 51pc – or £370m - to £1.08bn in the first six months of the year, compared to the same period in 2014.<p>More than a …

Web users are caught in a tug-of-war between advertisers and ad-blockers

The battle between the advertising industry, mobile phone operators, publishers and privacy advocates has reached new heights, with Apple’s decision …

Digital Advertising

3 Steps to Maximize Your Mobile Email Marketing

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Is email marketing dead?<p>The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting, and other forms of digital communication would be, "yes."<p>However, …

Marketing

Worldwide, More Than Half Of Google’s Searches Happen On Mobile

Earlier this year, Google announced that for the first time, it was seeing more search activity on mobile than desktop. The caveat was that this was …

The 10 things in advertising you need to know today

<b>1. New data suggests Google's Amazon nightmare could get even worse.</b> A lot of people are increasingly going straight to Amazon to search for products, bypassing Google's search ads, according to data from Morgan Stanley.<p><b>2. A new feature in Apple's latest iPhone update is causing big trouble for</b> …

A big ad tech company is patenting a clever idea that might just make people click on more ads

Clicks are ad tech companies' raison d'être. But their challenge is that there are so few clicks actually happening. Average click-through rates on display ads online are just 0.06%, according to Google.<p>So here's the solution The Rubicon Project is proposing: It would begin displaying additional …