Elliott Mathis

6 Flips | 1 Magazine | 3 Likes | 2 Following | @ElliottMathis | Keep up with Elliott Mathis on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Elliott Mathis”

Must-Read Tips for Marketing to Millennials

Young consumers have long been one of marketers’ most coveted demographics. As millennials grow up and become young professionals, both B2B and B2C …

21 Simple and Free SEO Tools to Improve Your Marketing

<i>This post originally appeared on the Buffer blog.</i><p>Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a …

The Power Of Manipulating Emotion: Facebook, Storytelling, And What Moves People To Take Action

There was a fascinating report this week about how a media company is measuring methods to successfully manipulate the emotions of its audience, causing them to take action, and perhaps part with their money.<p>No it’s not Facebook.<p>The company is Participant Media, the media company that produces both …

This House Appears To Grow Out Of The Ground

When building a house on land as beautiful as that found in Blue Mounds, Wisconsin, you run the risk of ruining an untouched terrain. Here, Johnsen Schmaling Architects created a house that instead echoes the rolling hills and carved valleys of a landscape known as the “driftless region.” The Topo …

10 B2B Masters Reveal Their Storytelling Secrets

It’s not businesses but the people within businesses who make buying decisions. B2B decision makers, like all consumers, decide with emotion and then justify their decisions with logic. And there’s no better way to connect with human emotions than a compelling story.<p>That's why we have compiled and …

DoorDash Raises $17.3 Million From Sequoia To Expand Its On-Demand Delivery Service

DoorDash is one of many on-demand food-delivery startups to crop up over the past few years, but the company has big ambitions to move beyond food. Thanks to new investor Sequoia Capital, it has a sizable war chest to go after the competition.<p>The company just raised a $17.3 million Series A round …