Ellen Villard

14 Flips | 1 Magazine | 1 Like | @EllenVillar2016 | Keep up with Ellen Villard on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Ellen Villard”

How fast food targets you: The secret science — and sauce — behind McDonald’s, Snickers, Fritos and more

<b>(MaraZe via Shutterstock)</b><p>Technology and marketing have revolutionized desire — and made us crave salty, fatty foods<p>Gary S. Cross • Robert N. Proctor<p>November 9, 2014 8:00pm (UTC)<p>Reprinted with permission from “Packaged Pleasures: How Technology and Marketing Revolutionized Desire”<p><b>Supersized Soda and</b> …

Instagram Algorithm: How Marketers Should Alter Their Strategy

Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes? Sue B. Zimmerman joins us to explore the …

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

Branded Content

Want To Be More Marketable? Add These 11 In-Demand Tech Skills To Your Resume

Tech skills pay more. According to a labor-market analysis by Burning Glass Technologies, 78% of well-paying “middle-skill” positions call for basic proficiency with technology.<p>But I get it: you have a full-time job, volunteering every other weekend, a puppy to train, plans with friends…you’re …

Project Management

This Digital Marketing Company Is the Best Workplace for Millennials

On the 11th floor of an office building in midtown Manhattan, Elite SEM’s employees have gathered in a conference room for a huddle.<p>It’s not the …

5 Invaluable Marketing Lessons Disney Movies Can Teach Us

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Benjamin Franklin reputedly once said, <i>"Tell me and I forget. Teach me and I remember. Involve me and I learn."</i> Certainly, those words can be applied to many sectors of life -- and business. But let's consider their value for one …

Marketing

Why Don’t More Marketers Use Keyword Research?

I recently had the privilege to sit in on FIR B2B episode 45: a podcast by Paul Gillin and David Strom. When my wife heard it, she said they sound …

Marketing

5 Secret Truths of Social Media Marketing You Must Know - Small Business Trends

Each minute, 350,000 tweets are sent out. With the stiff competition out there, you require equally potent strategies to ensure that your business is …

What Will Be The Most Important Digital Marketing Trends In 2016-2017?

Four months to the end of the year, and businesses or marketers who seek to lead the vanguard of change are already on the lookout for what’s new and …

Marketing

Content Marketing Lessons From the Best in Travel Marketing

How do marketers in the travel space succeed at content marketing? This question was on the minds of over 150 marketers seated in a content marketing …

8 Hotel Marketing Trends For 2016 You Need To Know

2016 has started out as one of the most fascinating and exciting years in a long time for us that follow the Hotel Industry close.<p>For me as an …

Why Olympic Athletes Are Covering Up The Famous Logos On Their Shoes

<b>Branding</b> and advertising may not be the first thing that come to mind when one thinks about the Olympics, but it is certainly a great avenue for …