Elisa Gladu

23 Flips | 1 Magazine | 1 Like | 12 Following | @ElisaGladu | Keep up with Elisa Gladu on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Elisa Gladu”

Brands Will Nearly Double Marketing Data Budgets While Tripling Mobile Ad Spend in 3 Years

The ad world's data movement isn't going anywhere—in fact, it's going to almost double in the next few years.<p>Brands will allot 11.7 percent of their …

Improving Brand Reputation through Speaking Opportunities | Inc.com

When it comes to brand reputation, speaking at different conferences is a great way to gain that visibility and that trust in a slightly more unconventional way. There are a few things to keep in mind when embarking on this method of improving brand reputation--finding the right speaking …

Public Relations

4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)

Marketing

The Best Content Marketing Advice. . . In Just One Sentence [Infographic]

As content marketing continues to grow as a practice, many people are entering the field, eager to learn best practices and tips.<p>Let’s say you meet …

Marketing

The Best Content Marketing Tools to Help You Work Smarter, Not Harder

Some of my favorite tools posts end up being the ones where people share the specific tools they use to get jobs done.<p>There’s power in knowing the …

Infographics

Marketing: Building A Customer-Centric Marketing Ecosystem

Throughout last year, I’ve talked a lot about one-to-one marketing and how with the rising tide of customer power marketers need to focus more on this personalized and empathetic approach. While it’s true that marketing’s main efforts have always been focused on gaining customers, in the past few …

Customer Experience

The Key To Genius Leadership: Focus On The Success Of Others

<i>By Andy Hooper, Vice President, Gap International</i><p><i>How did they do it?</i><p>We often find ourselves asking this question when we observe or hear about leaders accomplishing extraordinary results in business. Studying great achievements and the associated mindsets can be one of the most fascinating aspects …

Leadership

B2B Marketers: Think More Like Brand Marketers

You’d think there would’ve been more people like me at the Brand Innovators "mega-trends" in digital marketing conference. In fairness, the event was …

7 Digital Marketing Solutions for Every Startup’s Needs

<i>Daniel Reed is the Digital Marketing Manager for Sinch. This post originally appeared on the Mention blog.</i><p>It’s tough being a startup — budgets, growth, and hustling everyday to make that change that you dream about.<p>As the Digital Marketing Manager, it’s my job to get Sinch — a cloud based …

HugeDomains.com - MohnishAhluwalia.com is for sale (Mohnish Ahluwalia)

Hurry - once it's sold this opportunity will be gone!<p>Besides being memorable, .com domains are unique: This is the one and only .com name of it's …

3 Marketing Tactics You Need for 2015

As the end of the year approaches, it’s time for marketers to establish 2015 goals and objectives. <b>The marketing space is changing so it is important</b> …

Marketing

Use These 5 Tips To Align Employees With Your Brand

Would you buy a high-end service from a folksy employee with a Southern accent? Or would you purchase a bargain-brand car from a dealer who was dressed in custom couture? Here’s what the big brands know that your emerging company may be missing: for optimal success your employees must not only be …

From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]

Bryan Kramer is a sought-after speaker, social business strategist, and the CEO of PureMatter, one of Silicon Valley's fastest-growing agencies. He …

The New Face Of Sales Enablement: Part 2

Lately I have been thinking a lot about how to close the traditional gaps–sometimes real, sometimes perceived–between what sales needs and what marketing delivers. Step one is about aligning goals and establishing accountability and trust with each other, which I call “One Flag,” a principle I …

In Defense Of Banner Ads

In the right hands, the banner ad is downright art, argues Dimitry Ioffe, CEO of the digital marketing agency TVGla.<p><i>A few weeks ago, we ran a post on banner ads’ nightmarish legacy. A rep for the digital marketing agency TVGla subsequently reached out to tell us that our post was not “just</i> …

5 things digital marketers should know about user experience

User experience is becoming an increasingly popular feature of the digital landscape. But as digital marketers, we don't always have a clear view of …

The 11 step startup launch marketing plan

The 11 step launch marketing planThe success of a startup will often depend on its approach to marketing. Unfortunately the vast majority of startup …

Marketing

6 Companies Who Are Leading the Way with Their Employment Brand | Workology

Employment branding is a topic that is hard to define. The corporate masses have a hard enough time understanding what exactly human resources does …

Employment

Create online business strategy to get more leads and sales from own website or affiliate store for $100

<b>Create evergreen online business strategy to get more leads and sales from own website or affiliate store</b><br>You need a full strategy that houses all of …

Business Strategy

Content Promotion Tools: The Ultimate List for Marketers

The promotion required for all the content marketers create now can easily exceed the hours in a day. But with the content marketing tool landscape …

How Data Is Failing Marketers

<i>We asked several participants in the upcoming Techonomy 2014 conference to write an article for us on what they are passionate about right now.</i><p>Peter Drucker famously argued in the 1950s that data would allow us to “know and understand [the] customer so well, products [would] sell themselves.” For …

How to Measure the ROI of Your Social Media Campaigns | Inc.com

"What is the ROI of your mother?" It's a question that marketing guru Gary Vaynerchuk is famous for asking, in defense of social media marketing efforts. To be fair, "What's the payoff?" is a question that anyone who spends a dime on any kind of marketing asks. But as Vaynerchuk points out, trying …

Marketing