Elin Boman

299 Flips | 1 Magazine | 9 Likes | @ElinBoman | Keep up with Elin Boman on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Elin Boman”

Why Your Brand Touches Everything You Do

Margaret Molloy is passionate about brand and thinks you should be, too.<p>I sat down with Margaret Molloy, the chief marketer at Siegel+Gale, to talk about what goes into building a brand. Hint: It's more than your logo and corporate colors.<p>What should they focus on in terms of brand?<p>The first thing …

Your Lame Small Talk Could Be Costing You the Sale

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Have you ever made a stellar presentation to a client and still walked away without the sale? You might have sabotaged yourself without even knowing it.<p>The words we choose can have a powerful impact on our clients’ impression of us. That …

13 Habits of Phenomenally Successful Leaders | Inc.com

<i>In running or managing a business, what are the most important things you can do as a leader? originally appeared on Quora - the knowledge sharing network where compelling questions are answered by people with unique insights.</i><p><b>Answer by Evan Asano, CEO & Founder: Mediakix.com, @EvanAsano, on …

Leadership

19 interview questions that are designed to trick you

But while they may seem simple — that's the point — some are actually designed to get you to reveal information you may have been trying to conceal. In other words: they're trick questions.<p>"To uncover areas that may reflect inconsistencies, hiring managers sometimes ask these tricky questions," …

8 Gadgets Designed To Rebalance Our Relationship With Technology

The company behind the minimalist MP-01 phone asked students from one of the world’s best design schools to reimagine household gadgets.<p>Cult Swiss consumer electronics maker Punkt has been trying to elevate the standard of design in home gadgetry since its inception. As part of that mission, the …

Luxury Brands Fail To Segment And Target Customers Strategically In Email Marketing, Study Finds

Most luxury brands are not recognising the potential for effective email marketing, according to a new study produced by customer engagement specialist ContactLab in conjunction with Exane BNP Paribas.<p><i>The Dawn of Luxury CRM: Email do’s and don’ts</i> study reveals how luxury brands can better engage …

Marketing

The Secret History of Agile Innovation

You hear a lot about “agile innovation” these days. Teams using agile methods get things done faster than teams using traditional processes. They keep customers happier. They enjoy their work more. Agile has indisputably transformed software development, and many experts believe it is now poised to …

10 Time Management Hacks We Need to Master

<b>The "1440 Rule" Could Change Your Life-See What Kevin Kruse with Forbes Has to Say</b><p>When was the last time you checked your calendar? Have you ever missed a meeting, especially an important one? Managing our time is critical to the success of our business, life, and relationships. The thing about …

11 Unconventional Lessons In Sales I Wish I Knew 10 Years Ago

I’ve spent 10 years in various sales roles at Verizon, BlackBerry, Google, and now Gartner. I’ve done many types of roles like inside, outside, and channel sales. Some were short sales cycles and others were long-term relationship based roles. I’ve learned a lot and I’m continuously learning every …

Communication Skills

When Big Data becomes bad data: The limits of analytics

Corporations are increasingly using algorithms to make business decisions, raising a host of new legal questions<p>A recent ProPublica analysis of The Princeton Review’s prices for online SAT tutoring shows that customers in areas with a high density of Asian residents are often charged more. When …

Are Entrepreneurs Born Or Made?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Promoting an entrepreneurial culture and supporting small to medium enterprise (SME) development is embedded in government policies across the …

Slack is amazing, but will its success destroy any semblance of work/life balance we have left?

Thinking through remedies for the always-on, always-communicating world<p><b>[Original post here]</b><p><b>About the author:</b><i><br>Hi. I'm Matt Galligan, a</i> <i>product design & strategy consultant</i> <i>that previously co-founded three startups:</i><i>Circa</i><i>,</i><i>SimpleGeo</i><i>, and</i> <i>Socialthing</i><i>.</i><p><i>This is the first in a series on ideas or problem areas</i> …

Instagram just made a major move that will turn it into a huge advertising business

The third-party partners now plugging their software into the API made a coordinated announcement about their involvement on Tuesday morning.<p>By opening up an API to partners, marketers can now — for the first time — start buying Instagram ads and planning their Instagram marketing in a more …

Digital Advertising

7 Simple Google AdWords Hacks That'll Drive More Qualified Leads

Let’s face it: driving qualified leads using pay per click (PPC) advertising is a great way to generate more leads.<p>According to Sitewit, “Businesses …

15 simple things you can do to stay happy at work

The key to happiness at your job isn't about the big stuff — it's all in the details.<p>Whether it's finding the perfect desk plant, eating a delicious …

10 Big Data/Business Intelligence Emerging Vendors You Need To Know About

<b>Under The Radar</b><p>Startups developing technology for collecting, analyzing and managing big data make up a disproportionate number of the companies on …