Eliana

222 Flips | 10 Magazines | 4 Likes | 1 Following | 5 Followers | @Eliana206d | Keep up with Eliana on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Eliana”

Adobe Wants to Bridge the Gap Between First- and Last-Touch Attribution

The customer journey stopped looking like a funnel long ago, but whether the best updated metaphor is a solar system or a crazy straw remains to be …

Advertising Industry

Why Great Content Alone Isn't Enough to Build an Audience - Copyblogger

A couple of weeks ago, I wrote a blog post about creating content that earns your audience’s attention.<p>Mark Schaefer swung by and left a comment — …

7 Social Media Trends to Watch and Capitalize On in 2018

The trend is your friend.Why? Because trends often become the norm, and getting in early allows you to harness its power without too much competition …

Times have changed - isn't it time the agency model did too?

A week or so ago, Peter Reid wrote an article in The Drum, where he discusses how he has spotted a slight reduction in the share prices of some of …

Want More Respect at Work? Try This 1 Simple Framework

It can be devastating when you feel you're not getting the respect you deserve. Fight back with this framework.<p>There's very little more soul-crushing than when you don't feel respected and valued at work. I'd venture to say that over the portfolio of our career, we all will experience, at a …

Leadership

Ultimate Pitch Deck To Build A Billion Dollar Startup

Let’s be honest — most business plans are dull. No one has time to read a business plan unless they have already made the mental decision to fund you, and are just checking the boxes of due diligence. Experienced business pros and investors know that business plans change. In fact, the funding you …

Investing

If You Want to Wake Up at 5 A.M. Do These 4 Rituals The Night Before

What you do during your evenings is equally as important as your morning routine. A good night sets the stage for a productive morning.<p>Becoming a morning person requires more work than setting your alarm for 5:00 A.M. and hoping for the best. People who've decided to make the most of their mornings …

Time Management

Dark chocolate is now a health food. Here’s how that happened. - Vox

The Mars company has sponsored hundreds of scientific studies to show cocoa is good for you.<p>A year after James Cadbury, the 30-something great-great-great-grandson of the British chocolatier John Cadbury, launched his luxury cocoa startup in 2016, he introduced an avocado chocolate bar.<p>Cadbury …

Holistic Medicine

Why Good Leaders Don't Show Emotion

Don't let them see you sweat.<p>Your top performer just quit. Your big client is ending their contract. You've caught an employee stealing from the company. Anger, resentment, and disappointment are rushing through you. All you want to do is scream, yell, maybe even break down in tears.<p>It's moments …

issueathand

5 things mentally strong people don't do

How to Improve Your Facebook Ads Campaign with Lookalike Audiences

Are you struggling to bring in traffic and conversions through Facebook ads?If so, you’re not alone.In 2017, WordStream found that most Facebook ads …

How to Protect Your Work with Digital Watermarks

[Call for Entries: The HOW International Design Awards]If your design work is out there on the internet, everybody can see it—or steal it. But fear …

The changing nature of typefaces

<b>This week the BBC and Twitter have both launched new typefaces to mixed reviews. So what is the thinking that goes into changing a typeface?</b><p>On Tuesday, many Twitter users were surprised to see the unannounced change in its typeface. It was considered dramatic by some, with many complaining that the …

How Sean Tucker creates Dramatic Black and White images for Instagram

If you found it helpful, share it on.<p><b>FINAL IMAGES:</b><p>Una publicación compartida de Sean Tucker (@seantuck) el 28 de Jul de 2017 a la(s) 8:31 PDT<p>Una …

Photography Tips

In Just 7 Seconds, You Can Sell Your Product, Your Company, Your Cause--or Yourself

The fastest way to get your point across? Take the elevator to the movies.<p>Let's pretend, for a moment, that this whole Twitter thing never happened. And while I'm at it, I'm going to vaporize Facebook posts, Instagram, and even Snapchat.<p>My reason for annihilating social media is not that I think …

Cotton Candy

17 Skills That Are Hard to Learn but Will Pay Off Forever

#7: Mind your business<p>The best things in life may be free, but that doesn’t mean they won’t take time, sweat, and perseverance to acquire.<p>That’s …

Self-improvement

What Is a Sales Funnel? The Guide to Building an Automated Selling Machine.

The right sales funnel, configured the proper way, can automate your marketing and help you scale your income on autopilot.<p>12 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at …

Marketing

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

<b>Social media is changing.</b><p>It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, …

Do These 5 Emotionally Intelligent Things Within 5 Minutes Of Meeting Someone

Being instantly likable isn’t rocket science, but this checklist takes practice to master in the short space of a first impression.<p>What’s the point of networking if not to get other people to like you? Sure, you need new contacts to see you as interesting, competent, professional, and potentially …

personaldevelopment

How to Build a Practical Brand Marketing Strategy

When most people think about a brand marketing strategy, they think about identity. “Who are we as an organization? What should our logo look like? …

7 Tips To Be Successful As A New Marketing Manager

So you're a new marketing manager? Congratulations! Now, it's time to make sure you're successful.<p>Are you a new marketing manager?<p>For starters, keep in mind that pretty much everything you do will be seen by customers. That's the nature of your job, after all.<p>As a result, you carry a lot of weight …

Marketing

The Critical Components of a Successful Brand Relaunch

Many of the most successful companies in the world, from Apple to Harley-Davidson, have undergone significant brand relaunches.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you find yourself in the position of needing to reinvigorate your brand, to stimulate growth, …

Marketing

The World's Most Influential CMOs 2017

Keith Weed, chief marketing and communications officer at Unilever, is the most influential chief marketer globally. That’s according to the latest Forbes World’s Most Influential CMOs report, released today.<p>Weed, who has helmed the marketing organization of the world’s second-biggest ad spender …

Public Relations

Designing The Perfect Accordion

<b>Design patterns.</b> An almost mythical phrase that often inspires either awe or resentment. As designers, we tend to think of design patterns as generic …

Web Design

25 Interesting CMOs Worth Following on Twitter

Get your daily dose of inspiration and information from these leading chief marketing officers.<p>It's really surprising that more chief marketing officers (CMOs) aren't on Twitter.<p>Don't get me wrong - some CMOs totally get it. In fact, this article highlights 25 CMOs that you absolutely should follow …

Social Media

How to Conquer the 10 Hurdles to Successful B2B Marketing Strategies

A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands …

Marketing

Advice on Printing your Images

Sean Tucker has never professionally printed any of his images before, which, having been a professional photographer for many years now, seems like …

Imaging

Death by PowerPoint: Why Most CMOs are Failing to Plan (and Planning to Fail!)

Budgeting and planning are among the most frustrating exercises marketing teams go through each year. Every organization’s planning season is …

Management

How to Build a Content Marketing Strategy That Works in 5 Steps

A content marketing strategy is a must.<p>Building a content marketing strategy will help ensure that all your time, energy, and money are focused on …

How to edit INCREDIBLE LANDSCAPE PHOTOS with Adobe Lightroom Photoshop

This here, is Peter McKinnon´s typical workflow when it comes to editing landscape photos with Adobe Lightroom & Adobe Photoshop. He uses both …

Lightroom