Eldad Sotnick-Yogev

241 Added | 1 Magazine | 4 Likes | 29 Followers | @EldadYogev | London based Digital Marketer (ex - Mindshare & DigitasLBi. Now at Huawei) Sharing the items of note from multiple reading sources.

Make your new marketing hires read this collection of articles

<b>The marketing industry is notorious for not getting to the point.</b>Vendors wrap their services in complex hyperbole, creatives value medium over …

Marketing

The Periodic Table of SEO Success Factors: 2017 edition now released

Mobile, direct answers & site speed factors gain greater weight. The post The Periodic Table of SEO Success Factors: 2017 edition now released …

Periodic Table

The Big List of IFTTT Recipes: 40+ Hacks for Hardcore Social Media Productivity

We are all about working smarter here at Buffer. Our focus on improvement and efficiency has led us to blog smarter, share smarter, and approach …

How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, …

The Latest YouTube Stats on When, Where, and What People Watch

• Advertising,<br>• Mobile,<br>• Video<p>When it comes to the latest trends on how people are watching YouTube videos—when, where, and even what—there are plenty of …

Advertising

How to Improve Your Rankings with Semantic Keyword Research

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO …

SEO
Marketing

Marketing Chatbot

Say hello to GrowthBot<br>the chatbot for marketing and sales.<p>GrowthBot is a chatbot for marketing and sales -- or anyone that's working on growing a …

Chatbots

Data Science Workshop

Learn Data Science in 12 weeks<p>Work 1-on-1 with Expert Mentors, on Real-World Projects.<p>Get free updates when workshop is available<p>Springboard …

Data Science

Five Key Elements For A Big Analytics Driven Business Impact

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization.And, as if …

Analytics

'The bad guys will never stop evolving their methods' Timur Yarnall

<i>Originally published by IAB Europe on 8th of November 2016</i><p><b>Timur, what is your role?</b><br>I run our Advertising Platforms and Corporate Development teams, …

Marketing

11 Helpful Social Media Tools for Marketers

Looking for better social media marketing tools? There are excellent third-party apps that can help you build your brand and audience through social …

Marketing

10 Free Chrome Extensions That Will Transform Your Workday

It's not an oversell: These browser add-ons really can make you better, faster, smarter, and safer when working in Chrome.<p>You fill your phone with apps to make it work harder for you--but how about the computer you use every day at work?<p>Chrome extensions work to supercharge your go-to Google …

A New Level of Expertise: Introducing Blueprint Certification

In the quickly evolving world of digital marketing, it can be hard to stay on top of all the tools and opportunities offered by the Facebook family …

Competitor Analysis Tools (And a Sample Website Analysis With Only 2 Tools)

In this article you’ll find: A short list of the best competitor analysis tools available right now. A super detailed competitor website analysis …

Comment on Brand Measurement: Analytics & Metrics for Branding Campaigns by Claudine

This was a brilliant article Avinash. I read this one after your more recent post on LinkedIn which I also highly recommend: <a …

Marketing

Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

When and how should you optimize for actions or use CPC, CPM or Daily Unique Reach? Here's a guide to help you understand when to use each...

AdWords

Facebook rolls out new tools for mobile app install ads for developers

Facebook has announced a series of improvements for its mobile app install ads, which enable developers to advertise their apps across the social …

Everything marketers need to know about Snapchat's new ad announcements

A new ad format and placementInteractive ad formats that blend into the user experience are increasingly popular in social apps (see: Instagram's …

Advertising

Google Pushes Online Strategies Into Stores Through Beacons, Few Retailers Ready

Google is trying to help retailers track in-store visits and sales by connecting real-time data from beacons and converting them into messages and …

9 Visual Tools to Create Awesome Social Media Images

Do you want to create professional-grade social media visuals? Are you looking for budget-friendly tools to help? Visual content can increase your …

Infographics

7 Ways to Use Google Trends You’ve Never Thought of Before

Google Trends is a unique and useful tool for journalists to keep track of what people want to know about. But it’s also invaluable for companies …

Marketing

Want to be an Android app developer? Google and Udacity have the course for you

Google has partnered with higher education company Udacity to launch the Android Basics Nanodegree, a course that promises to teach people how to …

Android Development

All of Facebook’s Ad Targeting Options (in One Epic Infographic)

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you …

AdWords

How to conjure big PPC profits with a few hundred dollars

Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine …

Pay Per Click

10 Marketing Tools Your Agency Won't Tell You About

I work with as many brands directly as I do agencies. Both sides are equally unhappy, dissatisfied with rising costs, pace of change and lack of understanding on both sides. It’s not surprising with the army of tools, doohickies and whatnots vying for your attention, data and money. When I am out …

Marketing

How Golden Gate Wine Increased Online Sales by 150%

Golden Gate Wine is a Hong Kong-based importer of vintage California and US-based wines. Founded in 2004, they import a spectrum of mid to high-end …

Marketing

15 Ways to Get More Customers on the Cheap

Promotin’ your business ain’t easy.Big companies have it made. They throw down big bucks, and they’ve got rooms full of people working with outside …

Marketing