Elbert YUN

48 Flips | 1 Magazine | 42 Likes | @ElbertYUN | Keep up with Elbert YUN on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Elbert YUN”

Beginners Guide to B2B Digital Marketing

March 14th, 2016 • no comments<p>OK, you are a complete newbie to digital marketing. And your customers are businesses not consumers.<p>How can a B2B …

The complete guide to list segmentation

Capitalize on special offers by targeting customers that you know are likely to purchase, especially when a product is in demand. If you’re a tax …

Marketing

Top 8 Email Marketing Takeaways from DBW 2016

Gathering email addresses and the right to market to them — what Seth Godin long ago dubbed “permission marketing” — is a crucial part of any author …

14 Behavioral Email Marketing Examples

The inbox continues to evolve and become an essential part of the customer experience in 2016. In this article I’ll show off brilliant examples of …

Marketing

The Marketing Email Customers Click on The Most

But not all marketing emails are created equal. Some have a much higher probability of being opened than others. Factors that can affect whether a …

Marketing

Irrelevant vs. Relevant Email Content

When is something relevant? Marketers are all striving to have more relevant email content with their email marketing but are they getting confused …

19 Email Marketing Strategies For Every Customer Lifecycle Stage

<i>Editor’s note: This is a guest post by Kristina Pototska who is CMO at TriggMine</i>Before developing an effective marketing strategy based on the …

eCommerce

4 Ways to Personalize Your Emails with Real Examples

All of us love personalized services. Regardless of the business you’re running, personalization can make a huge difference. The same applies to …

Web Design

How To Create A Sense Of Urgency In Your Email Marketing Right Now

Do your emails compel subscribers to act? If your emails create a sense of urgency, you’re more likely to convert subscribers into paying …

5 Split Tests You Can Run Today to Write More Engaging Email Content

<i>How can I make the best, most engaging email ever?</i><p>That’s a great question. To answer it, there are a few options.<p>You could send various versions of …

10 Easy Ways To Increase Email Click-Through Rates

Not getting enough clicks from your emails? Don’t worry – you’re not alone. Keeping engagement rates high is a struggle for every digital marketer. …

Marketing

7 Ways to Re-Engage Contacts through Email Marketing

According to HubSpot, the average email marketing list loses 25 percent of its contacts every year. For many businesses, that rate of decay is simply …

Marketing

What you can learn about email marketing from March Madness

According to the American Gaming Association, about 40M U.S. sports fans fill out 70M+ March Madness brackets each year. To put that in perspective, …

Marketing

Shoppers have spoken on the best way to receive coupons and discounts

<i>The BI Intelligence Content Marketing Team covers news & research we think you would find valuable. This topic was originally highlighted and sent to subscribers of the E-Commerce Insider Newsletter.</i><p>Shoppers love coupons and discounts, and they've spoken out about how they want retailers to deliver …

eCommerce

Five Superhot Email Marketing Trends

One trend that topped predictions this year was email. That's because it continues to be the channel that gives marketers the biggest bang for their …

Using List Segmentation to Increase Engagement

You’ve probably heard that the days of email blasts and spray and pray methods no longer work for an audience who wants and expects more from the …

AdRoll launches SendRoll, an email retargeting product with huge potential

AdRoll, the retargeting and advertising company, is announcing a new product today called SendRoll, which will extend the power of retargeting to email marketing. Email is consistently the most lucrative channel for digital marketers, in part because of its inherent user identification and …

Context In Headlines Boosts Email Engagement

Readers are more likely to click on emails with subject lines that clearly define what lies behind the headline, according to research released this …

Marketing

The Advanced Guide to Transactional Emails That Convert

In 2008, Seth Godin published a list of things that “every good marketer knows”. Among that list was: “Anticipated, personal, and relevant …

Marketing

10 Killer Email Marketing Trends to Watch in 2016

Almost a whole new year lies ahead and it is the ideal time to take a fresh look at your business goals and how you are going to take sound steps to …

Marketing

Top 9 Issues Email Marketing faces & How to Resolve Them | Omevo - Online Marketing Evolution Blog

Despite the growing use of social media by Internet marketers, one form of advertising that continues to dominate most businesses’ marketing plan is …

MailChimp's Mandrill Move Enrages Email Users

Email marketing provider MailChimp made a move this week that set off a barrage of complaints from users who promised to abandon the …

Email multivariate testing: What it is and why you need it

<i>This sponsored post is produced in association with</i> <i>MailChimp</i><i>.</i><p>If you’re buying a new car, you don’t just walk into a dealer and open up your checkbook when you see a vehicle that has a pretty color. You do your research, look for the best price, but also carefully evaluate the features and …

Marketing

Don’t Forget the Basics in Email Marketing

Email marketing continues to deliver the highest return on investment across digital marketing channels— on average email raises $40 for every $1 …

Marketing

How Your Content Affects Your Email Deliverability

When you create great content, you’re not only working on engaging your subscribers with your current campaign, but you’re continuing a dialogue that …

Case Study:: Email Marketing: Template test drives double-digit increases for Dell

Jessica Vogel, Senior Global Marketing Manager, Dell, and her team saw an opportunity in what a lot marketers would consider a hassle — transitioning …

Marketing

You’ve Got Mail: How To Optimize Email Open Rates

Email marketing just isn't like it used to be.<p>Email marketing just isn't like it used to be. In the not-too-distant past, it was fairly easy to compose an email marketing campaign, send it out to a list of prospects, and receive a reasonable response rate. Today, however, this is not the case. …

The Ultimate Guide to Email Marketing

Did you know? Consumers who purchased products marketed through email spend 138% more than consumers that do not receive email offers. Email …

Email Marketing

Report: Q4 2015 Email Transaction Rates More Impacted by Time of Day Than Day of Week

When it comes to email marketing, many experts believe there are “ideal” days to send messages to customers. However, the “Q4 2015 Email Benchmark …

Marketing