Ekpo Hope

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Why Small Businesses Are Feeling An Economic Crunch

ATTN: Baby Boomer-Aged Small Business Owners<p>Congratulations, you’re one of the 4 million Baby Boomers who currently own and operate American companies. You deserve credit for building strong brands and reputations, for employing countless others, for providing for your families and communities, and …

Retirement

Evolve: Marketing as we know it is doomed

This has been happening for a while, and whether or not marketers choose to see the change that’s developing within the landscape, they need to …

Digital advertising. Where did it all go wrong?

<i>Eaon Pritchard argues the current obsession with adtech and data-driven advertising doesn’t help brands, publishers or consumers, and is actually</i> …

10 simple but effective marketing ploys to gain more customers | Talk Business

<b>Great marketing tips can be hard to come by, especially as everyone believes that they are a marketing expert! So, MyVoucherCodes explore 10 of the</b> …

Marketing

A “NEW” Way of Book Marketing

Administrator<p>Posts:565Group:AdminsMember#1Joined:Aug 31, 2015<p>Even Ernest Hemingway, Margaret Atwood, Tom Chiarella, Gloria Steinem, Brian Mockenhaupt …

Video Is The Future Of Content Marketing

Lights! Camera! Conversion!My great-grandmother Michaelena always told me – ‘you ought to be pictures … you sweety, little boy’. Little did I know …

Marketing

China bans advertisers from saying they're the best

SINGAPORE — In a huge revision of its guidelines to advertisers, the Chinese government has laid down the law preventing companies from proclaiming …

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Agencies: How to Build an Email Campaign – When Your Client Has No List

“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley …

How to Write Marketing Blogs Your Clients Will Actually Read

I’m sure you’ll agree…<p>There are way too many bloggers out there who publish blog after blog, with the hopes of pulling torrents of traffic in order …

Naidu asks women groups to focus on online marketing

Chief Minister N. Chandrababu Naidu on Tuesday asked the DWCRA groups to focus on online marketing of their products and services and expand their …

How to Leverage Your Internal Resources in External Marketing Efforts

The world’s best marketing teams are enhancing their brand’s presence and promoting greater awareness by externally publishing content they’ve …

Marketing

Drive Lead Generation with Marketing Automation | SEJ

<i>This is a sponsored post written by WebCEO. The opinions expressed in this article are the sponsor’s own.</i><p>With digitalization, most organizations now …

Marketing

The psychology of colours in marketing (Infographic)

Colour is an important digital marketing tool. Countless studies have found that particular colours have their own effects on consumers, with some …

Marketing

Is your brand welcome on social media? - Social Marketing

Effective targeting and personalization on social media is still a long way off for some brands who continue to clog up users' newsfeeds with content …

Stories Matter, So Make Yours Better | Call to Action: Marketing and Communications in Higher Education

A few months after graduating from college, I got my first real job as a reporter at a small semi-weekly newspaper in southeastern Virginia.<p>There, I …

How is CBS marketing 'The Late Show With Stephen Colbert'?

Everyone seems ready to see Stephen Colbert back on TV.<p>But it's inevitable that the Colbert of CBS' "The Late Show" will not be the same as the brash, satirical right-wing pundit on "The Colbert Report."<p>On Tuesday, the 51-year-old funnyman joins the next generation of late-night hosts that includes …

Stephen Colbert

12 Marketing & Logistics tools every e-commerce entrepreneur needs (and can try for free)

I’m 21 and I have three friends who have an e-commerce store up and running, two who have one in the pipeline and at least five who sell online in …

Your Massive Guide to Small Business Marketing on a Budget

If you’re reading Small Business Trends on a regular basis, you know the importance of marketing your business online.<p>You likely have an online …

Small Business Marketing: SEO or SEM?

4 Questions a SMB should ask themselves before starting a SEO or SEM campaign.<p>Many digital marketers get this familiar question from business owners: …

Small Business Marketing: How Much Does Social Media Cost?

It’s common knowledge that setting up and running any social media network is free. Yet, even though social media is a free service, it really …

Marketing