Edward Chan

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Google AdWords Benchmarks by Industry [Infographic]

How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, …

AdWords

6 Landing Page Tips to Drive Sales and Reach New Customers (Infographic)

Don't miss out on sales by not following this advice.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The first thing a customer sees when they go to your website is the landing page. That’s why it’s crucial to make sure your landing page not only looks great but makes people want to …

Marketing

29 great Netflix shows that might have flown under your radar

For many original series Netflix has put out, the company's marketing has been either non-existent or subtle, allowing its viewers to determine what becomes a hit. In 2016, "Stranger Things" quietly became a phenomenon through word of mouth, with no major advertisements before it made its debut on …

Infographic: 10 ways to immediately enhance your visual design

Content marketing is about creating value for your audience and sharing it in a useful way.<p>Visual content marketing serves the same function—and …

Infographic: What graphics design trends are hot for 2018?

Are your visuals current enough to hold viewers’ attention?With the speed of change that drives online content creators, keeping your website fresh …

Infographics

Why You Need to Get Familiar With Emotional Hygiene Now | Inc.com

Cleanliness is next to Godliness, as the saying goes, but not all of us are naturally inclined towards hygiene. Regardless, we learn certain standards of personal physical hygiene, hygiene related to our homes, and even fiscal hygiene regarding our financial habits.<p>What we are not so good at …

Physical Education

Here's Why You Shouldn't Design Your Brand for Instagram -- and What to Do Instead

Here are steps entrepreneurs need to take to build a strong brand that outlives the Instagram moment.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to building a brand, entrepreneurs need to focus on developing a solid foundation of trust with customers -- not just …

4 Questions Great Managers Ask Their Employees Every Week

The prerequisite for setting the stage for these questions to be asked (and answered) is transparency. Therein lies the problem for most bosses.<p>Readers of my column in management roles will often write to me asking about what they can do to improve their relationships with employees. It's not that …

3 Easy-to-Use Motion Graphics Tools for Marketers

Want to use more animated visuals in your marketing? Looking for affordable tools to create your own animated graphics? In this article, you’ll find …

Infographics

5 Ways to Bootstrap SEO When You're on a Tight Budget

Getting links and incorporating keywords won't break the bank.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Every business should be implementing SEO strategies in order to improve their website’s search engine rankings. But unfortunately, there are a lot of marketers and …

I tried a $1,200 face serum with ingredients from outer space — here's the verdict

Normally when you hear about a rock headed toward earth, it's the premise of a summer doomsday blockbuster (or a Lars von Trier sci-fi drama); not, as I found out when I sat down with the lead scientist behind that latest anti-aging serum from La Prairie, a skin-care routine. Platinum — the white …

39 of the best secret categories on Netflix and how to find them

Netflix has an insane amount of content, but it's not always easy to find what you want.<p>The categories Netflix gives you access to are broad, which is made more frustrating by the knowledge that Netflix splits movies and TV shows into incredibly specific micro-categories.<p>Luckily, it's pretty easy …

SEO basics: Elements of the Google Search Engine Results Page

Everybody knows what the Google Search Engine Results Page (SERP) looks like. We’ve all been there. We cross that page with every search we do. …

SEO

Plan a Better Meeting with Design Thinking

“Sometimes, when I sit in meetings, especially ones in which people don’t seem engaged, I calculate the cost in staff time. I’ve estimated that one standard weekly meeting in my bureau — 50 people sitting in a cookie-cutter conference room, looking both bored and anxious — costs around $177,000 …

Design

Improve Your Location Marketing Game With Customer Reviews

Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business’s location marketing …

The Best K-Beauty Skin Care Products at the Drugstore

Most friend groups have their resident skin care aficionado, your first text when you run out of moisturizer and need a new rec. Unprovoked, here's a secret about them: In all likelihood that person loves K-beauty skin care. Because thanks to a little thing called regional differences in beauty …

Skin Care

11 Tools That Will Skyrocket Your Content Promotion by @alextachalova

These content promotion tools will help you boost your posts' performance, reach a broader audience, and save tons of time.The post 11 Tools That …

Infographics

10 Tech Tools That Will Help You Get Instagram Followers

Build your audience with these 10 tips.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Any business serious about long-term success needs to focus on increasing its brand visibility through social media. However, with so much competition, many struggle to navigate through the …

Build a great website with no coding skills and host it for life for under $50

If you start a hot new project or get struck with divine inspiration, you may need to get a website up and running fast. Unfortunately, if website building isn’t necessarily your thing, that task can feel like a monstrous headache.<p>However, this smart little Dragify bundle from TNW Deals, including …

Harvard Study Says This Is How Long You Should Wait to Respond to a Customer

It won't take even five minutes to do this.<p>You're probably losing at least a good chunk of your sales because of this. And it's right under your nose.<p>Here's the scenario I'm talking about: A customer calls you, and you respond two hours later. You might think that's not too bad, but I'm telling …

Are Influencers Worth Your Money? We Went Undercover to Find Out.

As traditional advertising methods fade, a new generation of young social media mavens -- 'influencers' -- are offering businesses their endorsements in exchange for money or free stuff. But is it worth it?<p>This story appears in the March 2018 issue of <i>Entrepreneur</i>. Subscribe »<p><b>I think we can all</b> …

The hottest iPhone and Android accessory we’ve covered in 2018 so far is only $37 on Amazon

Thousands and thousands of our readers have picked up a Depstech WiFi Borescope Inspection Camera based on our coverage, making it the most popular …

Tech Trends

The Affordable Skincare Company That Is Taking Over

$5.90<p>This treatment targets blemishes, congestion and oil production. Niacinamide is a Vitamin B3 that is known to reduce the appearance of skin …

Skin Care

If You Can't Pass This Simple 10 Second Test, Science Says You're 5 Times More Likely to Die Sooner

And don't worry if you can't pass it today. With a little time and effort, you will.<p>Everyone wants to live a long, healthy life. No one wants their life to be cut unnecessarily short. But is it possible to predict whether you're at greater risk of mortality? According to a Brazilian physician, the …

Scientists invent ‘super wood’ that could replace steel

Scientists have devised a way to make wood up to 12 times stronger in a bid to replace steel with a cheaper, lighter and more renewable …

A couple keeps getting mysterious Amazon packages they didn't order — and they can't make it stop

One Boston-area couple is getting the Amazon treatment — and they want it to stop.<p>Since October, Mike and Kelly Gallivan have received 25 Amazon packages that neither of them ordered, they told The Boston Globe. Low-cost items like USB-powered desktop plastic fans and humidifiers, computer vacuums, …

How to give yourself a salon-style face massage for free

Beauty experts share the amazing way you can benefit your face and body - minus pricey salon prices.<p>Your face is your calling card but the best …

Skin Care

How to Pump Up Your Facebook Ads on Steroids With the Power Editor

So a friend told you about Facebook’s Power Editor and now you’re curious.Or maybe you saw the title of this blog post and that’s what caught your …

Facebook Ads

Best Face Oils: The 13 You Need To Get Your Glow On

Face oils have often been maligned in the past as a source of greasiness or acne, but nothing could be further from the truth. Yes, some skins can't …

Skin Care

How to Drive Traffic With Your Facebook Cover Photo

Want to drive Facebook traffic to your website without using ads? Wondering how your Facebook cover image can help? In this article, you’ll discover …

Marketing