Edoardo Serpetta

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Improve Your Craft With These Point of View Writing Exercises

Learn How to Practice Point of View Writing Exercises<p>Work on Craft and Technique<p>Updated August 28, 2017<p>No matter what stage you're at with your …

Creative Writing

Writing and Editing Skills List and Examples

Writing and Editing Skills List and Examples<p>Updated January 13, 2018<p>You may be a great writer, but still need some help writing your own resume. …

3 Keen Copywriting Tips to Create Better Content

If I had a copywriting tips guide to follow when I landed my first job, it would have saved me a lot of suffering.Mum, dad… please look away now.I’m …

Writing

Brain 'reads' sentences the same in English and Portuguese

An international research team led by Carnegie Mellon University has found that when the brain "reads" or decodes a sentence in English or …

The 28 Best Books on Writing

An Editor's Advice to Writers<p>For both established and prospective authors alike, the publishing house can seem like a jungle. Luckily, Betsy Lerner is here to lead a safari, citing her vast collection of experiences as an editor as her field guide. <i>The Forest for the Trees</i> motivates writers by …

Magic, Mechanics, and Hard Work

I have a story for you. (It starts out pretty sad, but gets better.)<p>Late in 2015 I had a soul-sucking, horrible, awful, no-good day job.<p>It really was …

The 9 Best Tips On Writing From Ernest Hemingway

Write what you know, leave out unnecessary words, and don't do it to be famous.<p>Ernest Hemingway was one of the greatest American writers of the 20th century. His most popular work, <i>The Old Man and the Sea</i>, earned him a Pulitzer Prize in 1953, and in 1954 Hemingway won the Nobel Prize for Literature …

The Only 5 Ingredients You Need for Story Subtext

If there’s a magic ingredient in writing, it’s story subtext.It’s actually <i>not</i> magic, of course, any more than any of the other demystified techniques …

5 Websites that Pay Writers $100+ Per Post

If you want to get published online, here are five potential websites that may have a need for your writing. Included is a variety of websites. If …

Creative Writing

The Big Five Personality Traits

Many contemporary personality psychologists believe that there are five basic dimensions of personality, often referred to as the "Big 5" personality …

The Business of the Brain on the Internet: Color Psychology

The color of the top I am wearing is black. My shoes are green and the car I will take when I go to pick up my daughter from school in a few minutes is red. Are these just random facts, or is there a deeper meaning behind the color choices I make and what they say about me? That, my friends, is …

3 Secrets of the Best Designed Websites in the World

Are there any secrets we can learn from the best designed websites in the world? Yes. In this article, you will learn about three main practices you …

How To Pinpoint Exactly Who Your Target Customer Is

There are over 7 billion people living on earth.<p>Each of these people can be placed in a number of categories based on demographics, interests, and …

Marketing

26 Great Free Fonts for Web Designer

Are you looking for a change to your website or app design. A new typeface might just be the answer.<p>Whether on a logo, a text-heavy website or an …

Typography

7 Voice Tips That Will Help You Win More Sales | Inc.com

You believe you have a great sales pitch, but your conversions aren't where you'd like them to be. Tweaking your pitch may not be the answer; finding a new voice can get you the results you're looking for.<p>Sales delivery and conversion strategist Cindy Ashton helps CEOs, speakers, and sales teams …

Public Speaking

11 Top Hacks to Finding Fame on Instagram

Learn what to post on Instagram and become a power user in no time.<p>Learn what to post on Instagram and become a power user in no tim..<p>It's one of the most popular social networking sites on the planet, with over 200 million active monthly members sharing 60 million images and 1.6 billion likes per …

How You Can Raise a Narcissist (and How Not To)

Since the 1970s, “self-esteem” has been a buzzword among parents, teachers, and psychologists. Parents hear that they need to instill self-esteem in …

Psychology

These 5 Tiny Mistakes Are Blocking Your Success | Inc.com

Success in both life and business revolves around your ability to effectively communicate, inspire, and work with other people. But those are no easy tasks, and it can be difficult to know where to start in attempting to improve yourself in those areas. Start unlocking your true potential by fixing …

Self-improvement

3 Ways to Use Psychology in Your Social Media Marketing

Looking for ways to connect with fans on a deeper level? Have you thought about using psychology in your marketing? Implementing basic psychological …

Social Media Marketing

How to use Facebook Targeting to Recruit New Customers

Marketing these days is all about targeting - and Facebook is leading the way.<p>One of the topics on just about every marketer's mind is targeting, and one of the top places to do so is Facebook. So, it's probably no surprise that targeting is near and dear to Jessica Jensen, Head of Brand Strategy …

Why Sales Is The Hardest Easy Job In The World

Bob Franco’s new book Sales: The Hardest Easy Job In The World clearly communicates one thing: selling should be easy. Franco maintains that it is, but when salespeople don’t follow through on execution, they make it hard. His ideas, presented in a simple conversational style, offer several key …

Customers

Emotions, are Men Doing it Wrong?

• shares<p><i>Men have willingly sacrificed their own lives for others, demonstrating deep loyalty, affection and respect for their fellow humans—male or</i> …

Feminism

How to Become Impossible to Ignore

Be Impossible to Ignore“Memory matters because it influences action.” -Carmen Simon <i>How do you stay on people’s minds?</i><i>How do you craft your message in</i> …

Leadership

20 Book Recommendations for Marketers, By Marketers

Need a reason to crack open a book tonight? Reading increases your brain power, boosts intelligence, and is generally a better way to spend a few …

Marketing

Content Marketing Trends in 2016: What We’ve Seen So Far

In 2015, I wrote an article on Business 2 Community about Content Marketing trends in 2015 and what we saw that changed the content marketing …

When and How to Update Your Social Media [Infographic]

Like everyone else, I follow a number of companies through my social networking accounts like LinkedIn. And, like everyone else, I’ve found that a …

How To Create Your Social Media Strategy In 4 Easy Steps

<i>“Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” – Paul J. Meyer</i><p>Creating and executing a successful social media strategy takes effort. It can be a little daunting starting from the beginning, but I’ve laid out a …

Marketing

Consciousness Revealed

<b>Mr. Jones, at night, was fishing for something down a sewer drain under a street light. A passerby asked him, "Did you drop your keys down this storm</b> …