EdgeTheory

24 Added | 3 Magazines | 6 Followers | @EdgeTheory | EdgeTheory is a conversation media company that specializes in content creation and smart marketing automation. We provide brands with content, at scale, that intersects with the interests of customers who are not yet looking for them. Our platform amplifies a brand's message, manages reputation, and builds influence.

Updated: Five Execs Leave Twitter

Some of the executives were reportedly “not people in whom Jack [Dorsey] has the highest faith.”<p>Five major executives abruptly left Twitter in a surprising Sunday-night shakeup. The social media giant’s heads of product, media, engineering, and Vine are no longer with the company, according to</i> …

Social Media

A former Topsy employee has an interesting theory on why Apple shut down this $200 million acquisition

Two years ago, Apple bought the company I worked for at the time, Topsy Labs. With a real-time search engine covering the full archive of Twitter back to 2006, Topsy had the fastest and most complete coverage of the data on that social network. But how was Twitter data relevant to Apple? Many …

Human Rights

Miracle job? Spouses dish on direct-sales businesses

Lately, as I do my hourly Facebook check (it's what we stay-at-home moms do to remind ourselves that there is life on the outside), I've noticed a …

Content Marketing on Flipboard

Aggressive Sell, Soft Sell ... What Works? - Copyblogger<p>Recently, a student of ours asked whether “we” (content-based marketers who might prefer a …

Soundboard

Employee Advocacy: Your Sales Force of Social Superheroes

The Sales Force Awakens: Empowering Your Team with Smarter Content

Marketing technology is eating the customer journey

Marketing has evolved. Today’s marketers own more customer data and touchpoints than ever before, and more than any other department.<p>New digital channels and devices — including search, social media, and mobile — have empowered consumers and complicated the customer journey. On each of these, …

The Game Shares His Thoughts on Rappers Beefing on Social Media

<b>The Game</b> apparently has some issues with <b>50 Cent</b> and <b>Meek Mill</b> beefing on Instagram, and decided to share his thoughts...on Instagram. In fact, Game …

Rap & Hip-Hop

First came Facebook, then Twitter, and now say hi to new Peach app

What better way to “kick the tires” on a new social network than posting a GIF? Between GIFs and emojis, it’s the new way to communicate in 2016, and every social network should handle this effectively to succeed.<p>Here’s the interesting part of this test: Instead of searching outside the social …

Social Media

This Massive Twitter Outage Reveals a Much Deeper Problem | Inc.com

My day always starts with Twitter.<p>I login to check my social stream to see who has retweeted an article over night, if anyone has made a comment, and if there is a troll lurking about. Today, when I logged in, I was met with a blank screen in HootSuite. After investigating a bit more, it turns out …

Media Industry

Report: 61% of Fortune 500 CEOs Have No Social Media Presence

Social integration across all levels of your business is a good idea for many reasons: faster customer service, more active roles from marketers, and …

CEOs

Social Media Predictions for 2016

Social MediaSocial Media Predictions for 2016I've talked elsewhere about my predictions for this year, specifically with regard to the ever-changing …

Social Media

How to Close a Prospect in Network Marketing

By onJune 16, 2014 in Mindset, Network Marketing, Prospecting<p>Do you ever wonder how to close a prospect in your network marketing business? Of course …

The Social Age

Current Stocks:<p>Loading stock data...<p><b>Click here to order the January 2016 issue in which this article appeared.</b><p>The Social Age is here. If you’re not …

Why is Everyone Talking About Content Amplification?

How To Be Totally Persuasive, But Not At All Sleazy

You don’t need to make crazy advances to convince people of your rightness. You just need to find where your and their perspectives align.<p>Just as <i>networking</i> isn’t solely the province of scumbags, <i>persuasion</i> isn’t only for rogues, succubi, and salespeople. We can use our interpersonal powers for …

Public Speaking

Build A Movement, Not A Campaign, And You’ll Ignite Passion In Your Brand’s True Believers

Know your influencers from your advocates. And engage them. Here’s why–and how.<p>There’s an ongoing debate as to whether it is better to use influencers or advocates in your brand’s marketing campaigns.<p>Before we join the discussion, we had better be clear what the differences are between these two …

Marketing

Best Career Advice: Learn How to Sell | Inc.com

No matter what career you're planning, there's no smarter move than learning how to sell.<p>That's especially true for entrepreneurs. You may have the greatest idea in the business world, but if you can't sell that idea, you won't and can't attract investors, customers, or talented employees.<p>It's true …

Selling

Six Solid Marketing Ideas From Those Who Do It Best

I have been doing a bit of spring cleaning, trying to eliminate the clutter in my office.<p>In the process of putting some things, away, I looked through a book–<i>Marketing Masters</i>–that I wrote back when dinosaurs ruled the earth. (It was published 25 years ago this month. It’s out of print. So, believe …

9 Easy-To-Steal Habits Of The Super Successful

We wish there was a handbook for success, but there isn’t. Here’s the next best thing: a list of ways you can realize your dreams–and be a more productive person in the process.<p>Wouldn’t it be great if success was simple?<p>But it isn’t.<p>There’s no one-size-fits-all answer for success in work and life, …

Productivity