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Why Are People Paying $20 for Grill-Your-Own S’mores?

Food

Why Are People Paying $20 for Grill-Your-Own S’mores?

Eater - Brenna Houck

It was the fall of 2016 and chef Greg Baxtrom was concerned. His Brooklyn restaurant Olmsted had just witnessed its first New York cold snap with three consecutive chilly days, and the restaurant’s once-busy garden seating area was deserted. “We had dropped like 30 covers each day and I really got …

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