Avatar - Eater
Eateradded this to All Stories
Machiavellian Mega-Chain Domino’s Wants to Trade Pizza for Data
Play button

Food

Machiavellian Mega-Chain Domino’s Wants to Trade Pizza for Data

Eater - Greg Morabito

Domino’s, the normcore pizza chain that’s actually America’s best food delivery startup, recently launched a massive data mining project masquerading as a game where people can win free food. The crux of the promotion is that customers who sign up for the “Piece of the Pie” rewards program can win …

View on eater.com