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Location data technology specialist Blis raises $25 million to accelerate global expansion

The investment will help fund the continued expansion of Blis into new markets, including the US, and the scaling of international sales and …

Profit

What's now & next for digital technology in retail stores?

Here are some thoughts on consumer-facing technology...Digital store fronts rapidly become 'best practice' on the high streetWHSmith, perhaps …

eCommerce

FCC Proposes Broadband Privacy Rules

Federal Communications Commission Chairman Tom Wheeler today proposed privacy regulations for broadband ISP services that commissioners will consider …

Location Next Performance Evolution

<i>In association with xAd</i><p><b>Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed</b> …

Does Google stand a chance against Facebook in mobile display?

Several agency reports pointed to Google's display business strengthening in Q4. A look at what the company is up against and how Facebook came to …

Facebook

5 New Ways Marketers Are Leveraging Location Data in 2016

Location-based marketing has been a hot topic for the past decade. We’ve heard the refrain again and again: Knowing where customers are enables …

British mobile phone users’ movements 'could be sold for profit’

British mobile phone users are one data breach away from having the routines of their daily lives revealed to criminals, privacy campaigners have said.<p>Mobile phone networks and wireless hotspot operators are collecting detailed information on customers’ movements that reveal intimate details of …

Privacy

Ad Roundup: Announcements underscore importance of data - Advertising

First, Manage.com has tapped Aerospike to power it's demand side platform (DSP) for mobile. Mobile's platform offers fully managed programmatic …

Business Development

Mobile consumer behavior reshaping digital commerce

Mobile consumers will account for nearly half of all e-commerce transactions in a couple of years. Find out what sets them apart from traditional …

eCommerce

Benefits and Risks of Mobile Geo-Location - SRQ Daily Mar 29, 2016

The rise in precision of geo-location features on smartphones and mobile devices can have enormous advantages for you as a consumer—as well as …

GeoTagging

Here’s Why You Should Use Geo-Targeting and Interest Data to Improve Mobile Ad Performance

Mobile continues to create new opportunities and challenges for marketers. Mobile devices have become invaluable tools for Millennials and Gen Z in …

Study: Location-Based Marketing Becoming ‘Essential’ to Remain Competitive

Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: …

Customer Experience

5 Ways To Immediately Improve Your Mobile Customer Experience

Don’t you feel like all too often mobile is seen as an afterthought rather than a main piece of the customer experience? All too often brands’ in-store and desktop, mobile and tablet experiences don’t match. What a nightmare for customers! For example, did you know that 80 percent of time spent on …

Apps

Location-Based Marketing Is Fast Becoming Essential to Remain Competitive, Says New Study

<b>NEW YORK (March 23, 2016)</b>—Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd: “Location: A Strategic Marketing Imperative.” With mobile surpassing desktop computers as the most essential tool for making …

eCommerce

Why Mobile Programmatic Will Become An Advertising Necessity

Programmatic ad buying continues to transform the marketing ecosystem as it expands into mobile ad campaigns.<p>We have seen mobile budgets for …

Top 10 digital marketing stats of the week

This week we’re covering – yes – Easter, along with some very juicy numbers around mobile browsing, fake followers, email, adspend and much more. …

Business Development

Location-Based Marketing

<b>Location-based marketing is becoming a crucial tool for marketers to remain competitive and ensure they can deliver a tailored, personalised brand</b> …

Retail Week | News, insight, video and data

Today in retail<p>Sainsbury's to hike staff pay amid contract changes<p>Sainsbury’s is hiking hourly rates of pay for shopfloor staff as part of sweeping …

Research Roundup: Mobile video plays

<b>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca</b> …

The future of location-based services

Columnist Aaron Strout sits down with GasBuddy's Mike Schneider to discuss which companies are doing location-based services right and what's ahead …

Marketing

Tiny backpacks strapped to pigeons are being used to monitor air pollution in London

Surely they are winging it? Tiny backpacks strapped to pigeons are being used to monitor air pollution in London<p><b>Technology company strapping</b> …

Pollution

Going Native

With concerns growing over the impact that ad blocking has on traditional forms of display and video advertising, many publishers and advertisers are …

Luxury Daily

• Email<br>• Print<br>• Reprints<p>Columns<p>5 trends in mobile advertising<p>By<p>By Marco Rigon<p>To read the entire article, please subscribe or sign in<p>Email …

Retailers’ mobile marketing budgets jump as silos tumble

Value Retail promotional imageHoping to better take advantage of mobile’s influence on in-store and online sales, 39 percent of retailers plan to …

Marketing

3 Ways Location-Based Marketing Is Shaping Retail In 2016

Retailers, welcome to 2016. Mobile is all around us and digital technologies are changing faster than most brands can keep up with. Agility is the key to success, but exactly how can retailers remain up to speed with consumers today? Enter location-based marketing.<p>Location-based marketing is not a …

eCommerce

Bridging the gap between programmatic and creativity

en_GB<p>article<p>Despite concerns that programmatic buying might sound the death knell for creativity the two sides are now finding ways to work together …

Creativity

Google AMP Use in Europe; Rubicon Project Financial Results

<b>ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google AMP is here; Rubicon</b> …

£416.2m Digital Revenues in 2015 for Publishers; Use of Ad Blockers Rises

<b>ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca</b> …

Why Location Data is the Most Exciting Mobile Opportunity of 2016

At some point in our lives we have encountered an ad on the web that is just plain annoying. My personal experience illustrating this, is when I was …

Marketing