Fanatic

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Meghan Trainor's Photoshopped Video Could Be Genius Marketing

It harder than ever to stand out in the music industry these days. So a little controversy can go a long way.<p>Pop star Meghan Trainor grabbed …

Music Marketing: Five Album Promotions That Truly Disrupted The Music Business

50<p>SHARES<p>The music business is notoriously competitive. Not only are brand new artists doing their best to be discovered, but already-established acts …

How Copa90 Is Using Snapchat, WhatsApp, And More To Be A Next-Gen Sports Media Brand

The “Vice of soccer” is using the Euro 2016 tournament to show brands and fans just what it’s capable of.<p>No matter what hour of the day, day of the week, week of the month, or month of the year, there is someone in the world talking about soccer. It’s not just talking, though. It’s arguing, …

Raising a Cup to 5 Great NHL Social Media Activations

In 2015, the sports industry saw the beginnings of a monumental partnership. The digital-rights mega-deal between the National Hockey League and …

How your playlist can predict how you vote

How much can you guess about someone from their musical tastes? Does a metal aficionado differ ideologically from a devout listener of Christian …

Political Advertising

When Will We Stop Treating Women And Girls Differently In Sports?

I remember seeing a Nike ad when I was little girl that carried the tagline "If You Let Me Play" and the premise was that girls who were allowed to …

BBC iWonder - Is it wrong to dress as a crusader for an England match?

Is it wrong to dress as a crusader for an England match?<p>Presented byConor McNamaraSports commentator<p>1. What's the problem?<p>Presented byConor McNamaraSports commentator<p>What is your costume of choice at a sports match? Spectators at international events channel their patriotism by wearing the colours …

How the Internet of Things is set to revolutionise Euro 2016 and beyond

<i>(c)iStock.com/KrivosheevV</i><p>The Internet of Things (IoT) is going to completely revolutionise the organisation and experience of major sporting …

What Music Can Teach Content Marketers about the Power of a Shared Customer Experience

Under normal circumstances, reaching into a commercial refrigerator at a local deli and grabbing a can of soda shouldn’t require a lot of pondering. …

Content Marketing

How Watching Sports Affects Your Mind And Body

The Stanley Cup Playoffs are currently in full swing, with the Pittsburgh Penguins and San Jose Sharks face-off for a chance to be this year’s …

Euro 2016: Paris police 'wants to shut fan zone'

<b>France's police chief is keen to close a zone for up to 90,000 fans for part of the Euro 2016 football tournament, Agence France-Presse reports.</b><p>In a letter to Interior Minister Bernard Cazeneuve, Michel Cadot cited the "exhaustion" of overstretched police and the threat of terrorism, according to …

The remarkable rise of eSports: A golden opportunity for brands

The Oceanic Pro League grand final is one of the largest eSports events in Australia.<p>Companies and media agencies have long appreciated the value of …

From crop tops to Jimmy Choos: How Coachella became a fashion marketing hotbed

While thousands of crop top clad young music fans get their flower crowns ready in advance of the 17th annual Coachella Valley Music & Arts Festival …

Will sports marketing get over the demise of lad culture?

Shifting fan culture and an increasingly 'mobile' society is leaving brand association with sport in the dark ages, yet the marketing opportunities …

Lessons from the sports world: How all marketers can drive “fanatic” brand engagement

As the sports world shifts rapidly toward digital, columnist Sanjay Dholakia discusses what it can teach other industries about marketing.

Brand Management

Fans Who Follow Bands on Instagram Spend More Money on Music and Live Shows

Now that the music portion of South by Southwest is underway, the Instagrammers of the music world have plenty to post this weekend from Austin, …

When Beyoncé Mentions Your Brand, Don’t Repeat Red Lobster’s Social Failure

Last month, <b>Beyoncé</b> announced the release of a new single via a series of Instagram posts. As expected, the World Wide Web lost its collective mind. …

Bands And Brands: What Marketers Need To Know About Music Partnerships

___________________________________________<p><i>Guest Post by Lukas Nieuwenhuijsen of WeTransfer</i><p>It’s hard to stand out as a musical artist today. Even the …

Los Angeles

How the Brit Awards dominated the global, digital and social space

Digital is no longer an after-thought when broadcasting live events. Last night’s Brit Awards was by no means the definitive evidence of this but for …

How brands can take advantage of the eSports boom

The week before last German Bundesliga club Wolfsburg made the news for a new signing. This new player wasn’t the next Lionel Messi or Cristiano …

The Evolution of Marketing To Female Sports Fans

“Shrink it and pink it” as a marketing strategy is all but dead, thank you very much.<p>In its place we’re finally getting marketing campaigns around sports that recognize women watch and play sports for many of the same reasons as men.<p>Take, for example, Under Armour’s campaign with Misty Copeland, …

Apple Music’s abject marketing failure

Apple two weeks ago was forced to defend its nascent Apple Music service following a report which claimed that 48% of users who signed up for the …

Liverpool and Man City fans can take part in Capital One Cup final Twitter campaign

The Football League is to give fans of Liverpool and Manchester City an instant digital personalised club shirt in return for them backing their team …

Soccer

Signed Lionel Messi shirt makes Afghan child's dreams come true

<b>(CNN) —</b> The youngster pictured wearing a striped plastic bag with Lionel Messi's name and number on it is now the proud owner of a real Messi shirt -- thanks to the soccer superstar and the United Nations Children Fund (UNICEF).<p>Murtaza Ahmadi -- found in Afghanistan earlier this month after his …

Chelsea offer fans the chance to design a new landmark for expanded Stamford Bridge

Chelsea have offered their fans the chance to design a new landmark to coincide with the planned extension of Stamford Bridge.<p>The Blues are currently …

10 reasons why Snapchat is the platform du jour for brands

The term "unique" is thrown around with such abandon that it has lost much of its meaning.<p>But Facebook's rejected 2013 offer to pay $3 billion for …

Samsung set for virtual reality first at Lillehammer Games