Elizabeth Plouffe

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The Biggest Mistake Content Marketers Make On Social Media

We all know content marketing is a growing industry. But you might be surprised by how <i>quickly</i> it’s growing: 60% of B2B small businesses plan on …

Marketing

Factors that increase the likelihood of content going viral

What makes content go viral? If we had a definitive answer, we’d all be in charge of our respective PR and marketing departments.<p>As it stands, …

Viral

Top 5 Inc. Videos This Week

How one entrepreneur makes more sales than any other brand on Facebook, how to get quality sleep, and more.<p><b>Brandi Temple: 'In a Matter of 30 Seconds, I Had Sold Out'</b><p>Brandi Temple, founder of the Lolly Wolly Doodle children's clothing line, does more sales on Facebook than any other brand. Here she …

Steve Jobs

Water Cooler Archives

February 17th, 2016 by Mark Renfree<p>Even though YouTube shows no signs of slowing, many brands still look at it as either a check box or a content …

Why Doing the Things You Don't Want to Do Will Make You a Better Person

We all get it. The tightening in our throats. The small turn in our tummies. Even the instantaneous retreat of every ounce of saliva residing in our mouths (how does that happen, anyways?!) It happens when we think about doing the things we seriously don't want to do. We move it to the bottom of …

'Year Of No Sugar': The Schaub Family Went Sugar Free For An Entire Year

Inspired by research and writings by prolific food-industry researchers like professor Robert Lustig, M.D., and journalist Michael Moss, Eve Schaub decided to try an experiment. She, along with her husband and daughters Greta and Ilsa, spent all of 2011 eating no added sugar.<p>They combed packaged …

New maps may hold clues to brain mysteries - CNN.com

This is a 3-D view of connections in the brain originating from different cortical areas.<p><b>(CNN)</b> -- The many connections between different parts of the brain have no street signs or trail markers.<p>But in order to better explore this complicated organ that enables us to be conscious, thinking, alert …

The next frontier in 3-D printing: Human organs

The emerging process of 3-D printing, which uses computer-created digital models to create real-world objects, has produced everything from toys to jewelry to food.<p>Soon, however, 3-D printers may be spitting out something far more complex, and controversial: human organs.<p>For years now, medical …

Provinces get uneven health-care funding from Ottawa

When is a 6-per-cent increase not a 6-per-cent increase?<p>That may sound like one of those philosophical "if a tree falls in the forest"-type riddles, but it's actually a very pertinent question in Canadian health policy circles, and one that provincial finance and health ministers should be asking …