Emily Friedman

347 Flips | 10 Magazines | 29 Likes | 12 Following | 5 Followers | @EFriedman2016 | Digital Media. Affiliate Marketing. E-Commerce.

The New York Times is buying The Wirecutter for more than $30 million

Brian Lam sells his online consumer guide to the paper of record.<p>The New York Times is buying The Wirecutter, a five-year-old online consumer guide.<p>The Times will pay more than $30 million, including retention bonuses and other payouts, for the startup, according to people familiar with the …

Home Appliances

There's money to be made in linking to Amazon

Like many tech publications, gadget review website the Wirecutter tests products and recommends which ones to buy. But unlike others in the tech press that rely on advertising or subscriptions, the Wirecutter earns money through hyperlinks.<p>Whenever readers click a link on the site and make a …

Glossy Preview

A Burberry-Coach marriage would hardly make a power couple.<p>On Friday, the fashion world was abuzz with speculation that Burberry was in talks to …

4 Chinese social platforms for global marketers

Many brand managers consider Chinese social media platforms impenetrable.<p>It’s understandable: A different language, a different culture and the …

Pinterest is poised to become a major social commerce platform

Social commerce has moved at a snail's pace, causing retailers to question if various social media platforms are worth investing in.<p>Social media still only accounts fo 2.7% of online and mobile traffic to commerce sites, and just 1% of orders, according to the Demandware's Q2 2016 Shopping Index. …

Social Media

Amazon could be a lot bigger than we think

SAN FRANCISCO – Amazon's data-savvy e-commerce model has already upturned the retail market. But it may have a far bigger reach in retail than commonly understood — signaling more threats to mass market retailers.<p>Amazon's yearly sales account for about 15% of total U.S. consumer online sales, …

“Expensive but not too expensive” is the sweet spot for China’s luxury market

Michael Kors is in good spirits. The seller of relatively affordable luxury clothes and handbags reported today (June 1) that its total sales for the year rose 7.8% to $4.7 billion. Long a mall and department store staple, the brand is thriving even as those US retail institutions suffer.<p>John Idol, …

Luxury Brands Step Up Shift to Digital in China

Luxury retailers who bet big on China during the boom years are getting digitally creative as the economic slowdown and clampdown on conspicuous consumption hit profits hard.<p>Luxury brands are integrating into popular online platforms such as chat-app WeChat, pushing marketing campaigns on …

The China Edit | China's New Reality, Shrinking Luxury Retail, Guo Pei

The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.<p><b>"Why</b> …

China

The Hidden Gap Between Asian Culture and Luxury Sales

As consumers become more knowledgeable about what other consumers are experiencing, the demands for excellent customer service increase. The vast majority of consumers say they will walk out of a store if they receive inadequate assistance from employees. Nowhere is this more impactful than in the …

Luxury retail just found a new way to save itself — and it's great news for Tiffany, Michael Kors, and Coach

But the luxury retail industry might have a solution to help sales by once again emblazoning handbags and apparel with logos.<p>Consumers have been eschewing bold logos in favor of more simple designs.<p>But now, logos are back, Elle magazine recently declared in its March print edition, pointing to "4 …

Michael Kors

How luxury shoppers are changing the face of retail

Luxury shoppers are highly coveted customers for brands and retailers. The top 10% of US household earners (those taking home $120,000 or more annually) account for approximately half of all consumer expenditures.<p>This demographic's growing preference for online shopping is changing the face of …

Singles' Day could break records again

<i>This story was delivered to BI Intelligence "E-Commerce Briefing" subscribers. To learn more and subscribe, please click here.</i><p>Singles' Day reached insane heights last year. The service saw $14.3 billion in sales on Alibaba alone in 2015, much of which flowed through Alipay.<br>• Since then, Alipay has …

eCommerce

Catwalks and Katy Perry: Alibaba starts countdown to Singles' Day

Business News, Personal Finance and Money News - ABC News

Steve Jobs' tech giant Apple now worth $1 trillion<p>Facebook stock plummets nearly 20 percent in 2 days<p>Facebook's market value plunges 19% in one …

Trump Administration

Alibaba Celebrates China's 'Singles' Day' with Virtual Reality Shopping and Katy Perry

Chinese e-commerce giant Alibaba Group (baba) started the countdown to its annual shopping festival Singles’ Day on Friday, promising consumers—and …

Luxury retailers prep offers to capture Singles’ Day sales

Promotional image for Singles’ Day by Michael KorsChinese shopping recommendation site Dealmoon expects to partner with hundreds of U.S. retailers …

eCommerce

Luxury-hungry Chinese Americans snap up offers, advice from Dealmoon

Ferragamo’s Splendor of Life campaign for spring/summer 2016NEW YORK – Luxury brands should consider offering discounts or offers on their best …

eCommerce

Luxury Isn’t Having a Very Good Year

LONDON — One trend that has gone out of fashion in the luxury world this year? Stellar sales growth. The global market for high-end personal goods is headed for its weakest year since 2009.<p>Thanks to a potent cocktail of turbulent currency exchange rates, political volatility in Britain and the …

For Fashion Bloggers, Fancy Vacations Are Just Part of the Job

As brands pour more money into influencer marketing, scenic trips are increasingly baked into the experience.<p>Author:<p>Publish date:<p>For more than half a …

3 Qualities to Look for in a Social Media Influencer

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Influencer marketing is gaining immense popularity. In fact, it can work exceptionally well, often outperforming traditional marketing channels. The key is to connect with the right social media influencers who can help you drive brand …

Public Relations

How to Use Influencers for SEO and Content Marketing

Influencer marketing is growing in popularity. One of the reasons is because it can have a significant impact on SEO and content marketing. Here's how!<p>By now, you've undoubtedly heard the term "influencer marketing," and you've probably thought about adopting it as a strategy. But you may not know …

Marketing

How Do You Make Sponsored Content Trustworthy?

Native advertising is everywhere: <i>Business Insider</i> predicted spending for it will rise from an estimated $7.9 billion in 2015 to $21 billion in 2018. Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed, …

5 Ways Influencer Marketing Transforms Retail Sales

In the not-so-distant past, consumer purchases typically hinged on enduring brand loyalty—consumers picked products off store shelves based on brands …

How Influencer Marketing Delivers ROI

Influencer marketing, or using key personalities to spread the message of your brand to your target market, is on the rise—and for good reason. It …

Marketing

Which Online Marketing Strategy Has the Best ROI?

Let's take a look at some of the most popular marketing strategies around today and how they compare with each other.<p>When it comes down to it, there's one factor that matters more than any other when it comes to an online marketing campaign: your return on investment (ROI). If you can maximize your …

4 Digital Marketing Trends You Can't Afford to Ignore

With customers' attention increasingly divided across channels, platforms, and devices, marketers are making bold moves to engage and convert audiences.<p>I'm kicking off this shortlist of 2016 marketing trends with a prediction....<p>In the very near future, brands will rely less on traditional media to …

You Don't Need a Blog Anymore to Be a Successful 'Influencer'

In what should come as a shock to no one, a substantial Instagram presence will do.<p>Author:<p>Publish date:<p>In recent years, much has been said about the …

The 20 Most Influential Personal Style Bloggers: 2016 Edition

Meet the digital influencers launching clothing lines, landing magazine covers and running multimillion-dollar businesses — all stemming from their …

These Are 2016's Most Influential Fashion Bloggers

Blogging has become a more legitimate business than ever, with a select few racking up a slew of campaigns, endorsement deals, social media …